Light pole playing regularly is difficult to deal with the off-season

Light pole industry the coming of the off-season, let a lot of solar street lamps factory because sales were down by reduction strategy, greatly reduce the cost of advertising and low-end propaganda terminal high investment, make the light pole brand construction of continuous affected by larger, in sales season, often need for support's efforts to promote sales, it is more utilitarian behavior, does not conform to the basic principles of brand building light pole manufacturer.

light pole manufacturer in off-season is not opposed to the large investment in the brand communication, but more the pursuit of a kind of strategic, technical, innovative style, because light pole manufacturer routine play more and more difficult to deal with the off-season. Any communication effectively, including advertising, public relations, business promotion, is the accumulation of brand assets. Light pole factory, therefore, must pay attention to every communication, in order to conform to the brand strategy, and satisfied with the implementation of short-term performance targets.