LED ushered in a big outbreak point

The main logic of this round of LED market is universal lighting drive. Different from the previous backlighting and commercial lighting-driven market, general lighting is a real market of yuan. It is estimated that the scale of civil lighting market will exceed yuan for the first time in 2014, it is expected to reach 160 billion yuan in 2015, and the growth rate of review in the next two years will be about 60. LED ushered in a big outbreak. The stock trend of related companies at present, the price of LED lighting products has entered a sweet spot. The ban on overseas incandescent lamps is a big catalyst to drive this round of LED general lighting market. According to customs data, the export growth of mainland LED lighting products was strong. In the second half of last year, the year-on-year ratio was more than 40. The United States and Canada, the two major markets in North America, banned the sale of incandescent lamps below 60W in January 2014, while their lighting consumption accounted for about 1/4. Due to the distribution of goods in advance through channels, their exports to the North American market increased rapidly. This is also the core driving factor for the low season of the LED industry since the second half of last year. The Taiwan market is also hot, and the performance of lighting companies is significantly better than that of backlight and upstream chip companies. The current overseas market-driven pattern is expected to increase the concentration of the industry. In last August, the EU announced a new standard for energy efficiency of LED lighting products, and the industry's entry threshold has been greatly increased. Since the publication of the standard, the small and medium-sized lighting factories represented by Zhongshan have been in trouble, and the trend of industry concentration has been established. In the era of LED lighting, state-owned brands are expected to start at the same starting line as international brands and establish their own competitive position. Due to the early Lunar New Year in 2014, the industry will continue to maintain a prosperous situation of production and sales under the superposition of factors such as pre-holiday stocking and overseas customers. After digesting stocks during the Spring Festival, March is expected to usher in a new wave of stock market. Around the main line of the demand for general lighting in Europe and the United States, investors can pay close attention to the growth and flexibility of the industry leader. First, pay attention to the brands and OEM leading enterprises, such as NVC Lighting and sunshine lighting, which are involved in the European and American markets and have passed the certification of relevant standards; The second is to pay attention to the subdivided leading enterprises with high correlation with downstream applications and high concentration in the industrial chain, such as Dehao Runda in the chip link and Farah Electronics, the capacitor leader in the drive circuit link; The third is to focus on the transformation of electronic enterprises to consumer enterprises, looking for millet in the LED field, such as rectangular lighting.