LED to seize 250 billion market quietly layout civil lighting

Speaking of LED, the first thing that non-insiders think of is the display on the square. However, it is little known that LED, as a kind of light source, can fly into ordinary people's homes to provide lighting. In recent years, due to factors such as overcapacity and vicious competition, the LED industry has begun to face the pain of transformation and upgrading, and many enterprises are looking for a way out. In the eyes of the industry, civil lighting is the future of the LED industry, and many leading LED enterprises in Chengdu have quietly entered the village and started to chase new fields. Lack of labor standard, overcapacity, vicious competition [img] /Upload_img/20131109095396089608jpg [/img] When a product is just on the market, there will be a lot of imitation products. Zhang Wengao, head of the marketing department of Sichuan Lanjing Photoelectric Technology Co. , Ltd. , told reporters that the company's main field is advertising logo, which is an extremely subdivided market in the LED industry. Even so, the competition is still very large. The competition in the field of LED display screen is large, and the frequency of enterprises entering and exiting is very fast. Zhang Wengao said that this is the result of a large amount of funds entering in the past few years. Too much funds have entered, too many bubbles have led to overcapacity. We have no other way but to keep running forward. Zhang Wengao said that the company's sales volume last year was 0. 3 billion yuan, which was a status in Sichuan. Many products also have patents, but they still dare not relax. LED started to heat up slowly in China around 2008, like the electronics industry, the time for renewal is very fast. There is no national standard for the time being, and there is disorderly competition. Some experts predict that if the LED industry does not change the disorderly competition, produce low-end products, and rely on the state, it will be likely to repeat the old road of wind power and photovoltaic industry, and prosperity will become a flash in the pan. Turn around to seize the 250 billion market quietly layout civil lighting, from the surface, the main market of Lanjing Optoelectronics is advertising logo, but the company has already begun to layout the lighting industry. A special company has been set up to research and develop lighting, accounting for about 20% of the company. Zhang Wengao said that at present, the main market is commercial and will increase investment in the future. This is the focus of the company in the future. According to the reporter, this series of actions is very low-key. In fact, the lighting field has been the main direction of the transformation of many LED enterprises. Taking the subway project as the well-known Xinli light source, we began to lay out the lighting field as early as 2008. We are more optimistic about the civil market. it is estimated that the investment and income of civil lighting will exceed that of commercial lighting and engineering in five years. The company's staff responsible for external publicity said. The domestic market for LED advertising signs is about 10 billion yuan, but the lighting market is about 250 billion yuan. Zhang Wengao said that although it is predicted that the competition is still huge, and traditional lighting giants such as Opal lighting and NVC Lighting have obvious channel advantages, many LED companies have resolutely targeted the lighting cake by virtue of their technological advantages. Hibernating is currently waiting for the timing of technology and price during the shuffle period. At present, the civil lighting market is still in the dormant period and is not suitable for large-scale entry. The relevant person in charge of Xinli light source said that it is currently necessary to compete with traditional lighting for channel dealers. Many dealers are only initially testing LED lighting, and the channel construction environment is not mature. Secondly, if the distribution point is arranged to a certain extent, there are still big problems. The price of LED lamps is relatively higher than that of fluorescent lamps. Although it has the characteristics of energy conservation and environmental protection, but the market of ordinary people still needs to be cultivated. There is also a need for improvement in technology. Zhang Wengao said that from the analysis of specific occasions of civil lighting, there is still a gap between LED lighting and laboratory data. Only when the prices of LED lighting drop, technology improvement, awareness increase and other aspects are mature, the market will show an upward trend. Zhang Wengao said frankly that it is currently the shuffle period of the LED industry. Some companies can't help but disappear. It is normal because the market is becoming more and more rational, but there will still be many large companies to stay. This industry is still a sunrise industry. With the introduction of industry standards and policy support, prices and technologies are gradually in line with the market, and market space and interests will soon come.