Market share of led solar street lamps not endure, customer retention has become the target of the enterprise competition, a lot of traditional enterprise is the main source of profits rely on repeat business and word-of-mouth, therefore cultivate and maintain the customer loyalty will directly related to the led solar street light the survival and development of the enterprise. Solar street lamp design need according to the demands of consumers to determine its direction and production technology, is the combination of technology and art, the high quality solar led street lamp design needs to grasp its shape, material, technology level and characteristics, to a large extent because of these factors affect the quality of led solar street light and design level. Therefore, solar street lamp manufacturers need objective to observe and analyze the needs of modern consumers aesthetic, don't do the echo of The Times, don't do the blind worship of history, to pay more attention to the innovation and development of led solar street lamp design, only in this way, the design development of the contemporary led solar street light path to walk more long term.