LED price war is inevitable. It is important to face competition rationally1

Nowadays, the economy is developing rapidly, and all walks of life are fiercely competitive. The fittest of the jungle are industry development of inevitable results. In recent years, China's LED industry has developed rapidly and its scale has been expanding. More and more enterprises have begun to set foot in the LED industry, and the competition in the industry is more intense. In order to win a place in the cruel market competition, the merchants are racking their brains. In China, a market atmosphere that wins the World by price, price war will be an inevitable outcome. In the near future, intelligent control will be an inevitable trend in the development of LED industry. When talking about the development of intelligent control, Mr. Deng Daqian, engineer of Foshan Guoxing Optoelectronics Co. , Ltd. , believes that the basic requirement for the development of intelligent control is humanization, which enables people to operate simply and conveniently and has a good user experience. At the same time, it also requires compatibility with traditional methods. In Deng Daqian's view, the important thing is the price/performance ratio. At present, China's intelligent dimming is still in the early stage of development, and the cost performance is relatively low. However, LED manufacturers should not only pursue price advantages, but also pay more attention to product quality. Regarding the price reduction space for LED intelligent control, Deng Daqian believes that there is at least 1/3 to 1/2 of the price reduction space. However, Mr. Zhang Shaoqiu of Junyao electronics and Mr. Wang Qiang of Guangdong sanxiong Aurora Lighting Co. , Ltd. said that there is 10 room for price reduction in the LED industry. If there is still a breakthrough in price, unless there is a big breakthrough in materials and technology. Mr. Xu Xiaotong of Guangzhou Guangri Electrical Equipment Co. , Ltd. believes that there must be room for price reduction for intelligent dimming. The bottom line of the decline is to achieve civilian acceptance before it can be popularized. At the same time, Mr. Zhang Shaoqiu of Junyao electronics also said that as far as the current situation is concerned, the price of LED products in China has been greatly reduced, and will enter the integration stage. The development direction of intelligent dimming is low power consumption, higher temperature resistance and more energy saving, so as to meet the requirements of market development and do better and better. However, Mr. Zhang Shaoqiu also suggested that although the market is doing the bigger the better, it must not mix the market. At present, although China's LED market has risen steadily, the industry threshold is very low. It is important to invest rationally. In the future, China's LED industry will continue to mature, but the process is relatively difficult. When the industry is slowly from the beginning to the outbreak and then to maturity, the number of competitors will become smaller, and the price war is inevitable in this process. only when the industry is relatively mature, there will be relatively stable prices and profits, and it is necessary to rationally face price wars.