LED price reduction dilemma: the whole industry chain price reduction packaging enterprises collapsed

The price of LED lamps is still falling sharply. Most of us have become accustomed to using incandescent lamps and energy-saving lamps. However, according to the draft of 'China's roadmap for phasing out incandescent lamps' recently released by the National Development and Reform Commission, starting from October 1 next year. China will gradually ban the import and sale of incandescent bulbs for general lighting. By the year of 2016, the stage of history had been completely bid farewell. It was predicted that after all the incandescent lamps were replaced, our country would save more than 48 billion degrees of electricity every year. Replacing incandescent lamps with energy-saving lamps, halogen bulbs and LED lamps is becoming a trend. The fluorescent lamp in the energy-saving lamp faces the problem of mercury pollution, so the LED lamp, that is, the light-emitting diode light source, has become a popular replacement product. It not only has high brightness and long service life, and it saves about 40 more energy than ordinary energy-saving fluorescent lamps. But the current situation in the LED industry is far from encouraging. In a lighting Wholesale City in Shanghai, the reporter learned that there are more than 100 stores operating lamps here, and less than 10 of these stores are involved in operating led lamps, since the beginning of this year, the price of led lamps has fallen sharply, and the prices of many products have fallen by nearly half. Shi Haixia, the store manager of NVC Lighting decoration house lighting Plaza, told reporters that this is also 5 beads with a power of 8 W. On the basis of this year, our selling price is only 120 yuan, it is twice as cheap as last year. The reporter learned that the sales price of led ceiling lamps in July 8 last year was 293 yuan, and the price has been 120 yuan since June this year. The single head of led grille lamps has also dropped from 180 yuan last year to 100 yuan, led downlights dropped from 370 yuan to 230 yuan this year. Although the prices of many led products have dropped by nearly half at present, there is still a disparity between the prices of incandescent lamps and energy-saving lamps. For example, A 7 w led lamp costs 90 yuan, while an energy-saving lamp costs only about 10 yuan and an incandescent lamp costs only about 1 yuan. A Shanghai consumer told the reporter that, for my 90-square-meter house, the total cost would be about 12300 yuan if all of them were LED, but it would cost only a few thousand yuan if I used energy-saving lamps. Another Shanghai consumer told reporters that if the price is high, ordinary people will definitely not accept it. If the price goes down, more people will accept it, then this product has been promoted, proving its success. The sales table of NVC Lighting's store can clearly reflect the average monthly sales of lamps and lanterns, of which led sales account for about 20, energy-saving lamps accounted for 70, while incandescent lamps and other materials accounted for 10. Most of the owners of lamps and lanterns admit that they will not only sell LED lamps for the time being. Because ordinary consumers can't afford it for a while. The merchants of the decoration house lighting Plaza told reporters that the people feel that the usual use of such a cheap habit, all of a sudden so high, there is indeed a little pressure, a long road, I estimate that the public, China reached 80, I estimate that it is unrealistic to focus on LED price reduction without 15 or 20 years. LED industry chain price reduction packaging enterprises have closed down and surged. Although LED lamps are optimistic in the industry, they are obviously not the main force in household lighting, in the LED industry chain, sapphire substrate, LED chip, LED packaging and application are several major industrial chains. LED light source sales, which are regarded as life-saving straws by the industry, are important downstream markets, however, the market is so weak that the upper and middle reaches of LED products are bound to be affected.