LED packaging market is still operating well

With the continuous development and maturity of the LED industry, both the market level and the technical level pose new challenges and opportunities for LED packaging. Since the beginning of this year, the packaging field has been extremely active in both market and capital. What is the real development track behind LED packaging? To this end, the reporter interviewed Zheng Cuijiao, director of huagao Optoelectronics marketing. In recent years, cases of mergers and acquisitions between enterprises in the LED field have emerged one after another. A considerable number of enterprises have already tasted the benefits in this process, and packaging has extended upward and downward. For this industry trend, director Zheng said that at present, huagao has not planned to expand down, and it should not expand in this area in the future. because when the chairman of huagao was founded, he mainly wanted to provide supporting solutions for downstream manufacturers. As we all know, one of the two key parts in the LED finished product is the light source and the other is the power supply, no matter which product the customer uses, we mainly want to provide customers with a matching solution. In fact, the LED industry is now so competitive, we also want to do more advantages than others, that is, I am not only selling products to you, but more importantly, after-sales service, product matching is a key part. Director Zheng said. For the more popular flip-top products in recent years, director Zheng said that flip-top should be a market development trend, and flip-top products are products that meet the needs of market development. I think no one can predict the impact of flip-chip products on the LED lighting market, but I believe that the existence of packaging enterprises must have its reason. For example, in the past, when everyone talked about the patch and the high power was released, did the inline plug have to be done? Now let's look back and see, in fact, there are still many companies doing the inline plug. Relatively speaking, the price of the patch is so powerful, I chatted with my friends some time ago and learned that the profit of the direct plug is better than before. Our positioning is relatively clear, we are specialized in high-power packaging, the core products include: including 3-25W ordinary COB, 3-70 WCOB, 3-30W ceramic COB, 3-9W integrated power COB, 5-400W high power integration and 1-3W single high power light source; Mainly used in home lighting, commercial lighting, outdoor lighting and special lighting. Our concept of Enterprise Development believes that if you really want to do a good job in LED packaging, there are still many technologies to break through. If we say that we also do that, the advantages may not be so obvious and concentrated, and the distribution of human and material resources will not be so concentrated. In fact, we already have the technical reserves of flip-chip technology, but in the future we will mainly promote power. The company attaches great importance to technology research and development. The company now has 19 utility model patents and 6 invention patents, with an annual increase of 3-5 patent applications; In addition, the company also carries out technical cooperation with many universities. We have a fixed investment in research and development every year, including this year's desire to do some market segments such as automobile lighting. Director Zheng said. With the overall recovery of the LED industry, the demand for LED packaging increased rapidly in the first half of the year, but the price of LED packaging dropped very fast, causing some enterprises to face the dilemma of not increasing profits. Disorderly price competition should be a common problem in this industry at present. At present, we must first do the quantity of our main products. at the same time as the quantity is done, the price may also drop. Then we should also seek new profit points, that is to say, new products should come out, director Zheng said. at present, we have positioned our core products in COB series products, because COB products are relatively a development trend in the market to adapt to commercial lighting and indoor lighting. Some enterprises mainly used by COB are like the original traditional lighting enterprises transforming into LED lighting. They go through channels and have their own resources, brands and channels. these companies will push the amount of LED products faster. In addition to inversion technology, 360 luminous LED filament is also a hot spot in the LED industry this year. In huagao, 360 degree luminous filament is also classified into new product research and development. In our company, 360 luminous LED filament is also a conventional product of COB. The production of this kind of filament is mainly aimed at those traditional enterprises that make bulbs. the amount they use is relatively large. Director Zheng said. At present, huagao Optoelectronics is mainly engaged in the domestic market, but there are also certain foreign orders. Huagao Optronics has a clear customer group. One is manufacturers who go through traditional circulation channels, the other is brand-name enterprises, and the third is some market segment customers. this is the main three types of customers of huagao Optoelectronics. In order to further support the marketing team's market development, huagao's existing products have all passed CE, ROHS, FCC, CB, LM- 80 test and other international certification standards, and the company strictly implements ISO9001: 2008 quality management system and ISO14001: 2004 environmental management system. After that, according to the current situation of the industry, director Zheng said: I still hope that everyone can make this market operate healthily. I think packaging manufacturers should maintain a good attitude and not do anything to be customers. Price is a double-edged sword. You may win some customers in the short term if the price is cheap, but the quality of your products may also be affected if the price is limited. Quality is the foundation of enterprise development. If we say that in order to compete with customers, we will sacrifice the foundation of the enterprise's survival, but it will not pay for it.