LED** or a breakthrough in the price war, the lighting market is becoming more refined

LED** may be a breakthrough in the price war. The lighting market is becoming more refined. Guangzhou International Lighting Fair opens every day. Good news and bad news coexist at the fair. At present, the commercial market of the LED industry is spraying thin, but giants such as Philips and Osram are absent from the exhibition collectively. The absence of the giants reflects the crux of the domestic LED market—there are few **types of products, and the price is fierce. However, this did not make the world's largest lighting exhibition show the slightest deserted color, and the scene still brought together exhibitors. 'The LED market will go to two extremes next. Lamps with only lighting functions will be made cheaper by price wars, while ** products with additional functions will become more and more expensive. Market expansion underperforms production capacity from Guangzhou International Lighting Fair. It was learned from Shanghai that many domestic and foreign giants such as Philips, Osram, NVC, GE, etc. were collectively absent. Sources close to the senior executives of the aforementioned lighting giants revealed to reporters that these well-known brands, based on their previous six or seven years of exhibition experience, believed that well-known brands participated in the exhibition. The input-output ratio is too low; secondly, there are too few ** type products that can be exhibited in the lighting field, and the exhibition is of little significance; thirdly, the Chinese LED industry is too chaotic and price competition is fierce, 'no matter what new products they launch at the exhibition , You can see similar products with lower prices. 'However, the good news is that the annual LED lighting market is still fermenting, and it can be seen from the exhibition that the increasingly mature commercial LED lighting market has shown obvious segmentation. The market is expanding, and the feelings of upstream light source companies* It’s obvious. “Everyone was testing the waters at the beginning, and now the market has accepted LEDs, so it will rise even higher in the next two years,” said Yin Li, deputy marketing director of Preh Optoelectronics, in an interview with reporters. Market expansion What is brought about is the segmentation of the commercial lighting market. The reporter saw at the exhibition site that many booths displayed the 'fresh lights' used in supermarket lighting, and some even refined it to specifically illuminate bread, apples, vegetables, etc. Meat, etc. However, the LED lighting market is extremely fragmented. No matter how fermented this cake is, it will still not be able to outperform Hurricane's production capacity. Liu Jun, director of Guangya Lighting Research Institute, revealed to reporters that the current LED market demand growth rate is between %-% The production capacity of enterprises is difficult to calculate, but it is faster than the market growth rate. Wu Yulin said, “Large enterprises use the scale effect to continuously compress profit margins, and a large number of small and medium-sized enterprises will go bankrupt. '**-Type products may be exported for price wars. Among the thousands of booths on the exhibition site, truly ** lighting products are rare. Most of the products focus on display shapes and lighting effects. The few new products that attract attention are mainly It is related to visible light communication, intelligent control and other technologies. The intelligent lighting series products with 'sensing technology' exhibited by Op Lighting are a highlight of the exhibition, such as 'adaptive fresh light' and 'hand feeling control light'. 'Adapt to the fresh light' can 'grab' the color of the object and automatically adjust the light to make the color of the object more full and bright. Wu Yulin analyzed that, 'the fresh light with the sensor will be more than twice as expensive as the ordinary fresh light. 'Visible light communication (also known as LiFi), that is, additional communication functions on the basis of LED lighting. At Bridgelux booth, three COB light sources (LED core devices) tailored for visible light communication are displayed. Enter the communication network and use visible light communication to push information to users. At present, the technology has been applied in the Green Apple bookstore in the United States. A aron, Marketing Director of Bridgelux Optoelectronics, predicts that visible light communication can be promoted to China every year. A complex threshold needs to be crossed. 'The domestic smart lighting system is not yet mature. It is necessary to find partners including software partners, communication protocol parties, technology developers, and lighting designers to complete the transformation of the entire lighting system.' Yin Li said, “It can be understood that the car has been repaired, but the expressway has not been constructed yet. '