According to the new quotation from LEDinside, the green energy business division of TrendForce, backlight applications entered the traditional off-season in the third quarter of 2014, with demand slowing down and backlight LED prices falling by an average of 3 ~ 8; The demand for LED applications for lighting is flat, but the price competition is quite fierce, with a drop of 6 ~ 12. In the third quarter, LED backlight inventory was high, and order visibility was reduced to 1 ~ In two months, Guo Zhihao, deputy research manager of LEDinside, said that mobile devices have entered a mature stage, and the demand for smart phones has slowed down. In the third quarter, the price of backlight LED for mobile phones fell by about 5. TV backlight LED will be revised down 6 ~ because the traditional off-season is coming and the World Cup is coming to an end. 8. Affecting the purchasing power of Chinese brands, the usage of TV backlight LED has entered seasonal adjustment, so the average price of 3528LED package for Direct TV in the third quarter is 0. $24, a drop of 8, while the average price of the 7020-inch dual-Crystal package LED used in side-light TVs was 0. $12, down 8. For Lighting LED parts, medium-power LED products such as 5630 and other specifications, due to the continuous price reduction of Korean manufacturers, the profit is very small, almost close to the cost, and the price reduction space has been limited; However, the price adjustment space of high-power LED is relatively large, and the average price of large current 800mA is obviously reduced, with a quarterly decline of. As for the COB part, CREE, CITIZEN, Bridgelux and other major manufacturers have launched a high density (HD) COB products have good market response, and some of them are equipped with intelligent platforms, which can be combined with intelligent control technologies such as wireless. Guo Zhihao said that in the future, with the performance upgrade of various LED products, customer orders will gradually shift to high-efficiency products.