LED lighting to get rid of the old image and regain confidence in China1

Every time the biennial Frankfurt International Lighting Exhibition is held, it will draw the eyes of all people in the lighting industry. Here, lighting people from all over the world can capture the new Market Vane of lighting products, A glimpse of the technical style of international lighting. At this exhibition, Philips, a lighting industry maker, has launched intelligent interconnected LED lighting systems for home, office, commerce, urban lighting and other fields, the LED lighting and intelligent control technology have shown people an era of digital interconnected lighting. Among them, Philips has introduced two lighting fixtures that use 3D printing for the first time, the lamp is a fusion of lighting, art and technology. Through the built-in hue module, people can use intelligent mobile terminals to control it at will. The lighting tycoon Osram is also domineering, creating a feast of light. Osram has set up LivingSphere (Living space)And PartnerArea (Partner) The two exhibition areas fully display Osram's innovative lighting products, technologies and services, depicting the future of an intelligent and digital light for visitors. At the exhibition, Osram showed an energy-saving LED tube lamp. The lamp was successfully developed by Osram's research and development team. It combines new LED technology with advanced materials with large reflectivity and can realize the current large light efficiency of 215 lumens/watt, the same luminous effect can be achieved by consuming only half the power consumption of the currently commonly used fluorescent lamp or LED lamp. Faced with the impressive display of international brands, domestic lighting enterprises can only sigh at the ocean. We are still 108,000 miles away from international lighting enterprises. Domestic lighting enterprises are labeled as foundries, we have no brand and no market with charisma. We just repeat OEM and OEM, doing simple repetitive work. The Frankfurt International Lighting Exhibition China Pavilion has gathered a lot of Chinese companies that are OEM to Europe, to foreign OEM (OEM) The profit is only between 10 and 30. When the competition is fierce, even the profit is less than 5. Coupled with the fluctuation of the exchange rate, the profit of foreign trade orders is very risky. With the increase of labor costs, the demographic dividend of domestic enterprises will no longer exist. Taking off the OEM hat and selling independent brands is the way out for domestic enterprises to catch up with foreign enterprises. So how can we take off the OEM hat and regain the confidence of Made in China? Obviously, scratching the boots is the crux of the problem and the key to solving the problem. On the one hand, we need to cultivate internal strength, tackle new lighting technologies and cultivate well-known independent brands; on the other hand, we need to change our thinking and use other stones to enhance our strength. At present, our national policy strongly supports foreign enterprises to enter the country and solve the problems of employment and taxation in the landing areas. However, at the same time, the country has gradually realized that the wave of urbanization has become more and more fierce, domestic powerful enterprises can go abroad, take off their OEM hats, invest abroad, and acquire foreign brands with certain influence. It is understood that during the Frankfurt international lighting exhibition, JonathanSchoo, representative of the German federal investment and foreign trade agency, said that Germany also welcomes Chinese companies to invest, acquire German companies and enter the European market, there are also many lighting companies with more than more than 2 million pounds waiting for their own buyers. To carry out international acquisitions, domestic enterprises do not need to create a brand in Europe, but at the same time combine their advantages in capital and manufacturing costs with European brands and technologies, it is a good way to kill two birds with one stone. We will finally believe that with the demands of self-creating brands and increasing innovation strength, our time to promote Guowei is not far off.