LED lighting seeks new profit growth point

No transformation is to find death, to seek new profit growth points from LED lighting, which has become the unified practice of traditional lighting factories. This year, the market for traditional light sources is shrinking, but Foshan Lighting has always insisted on walking on two legs, one hand grasping traditional light sources and the other hand grasping LED. According to the 'record form of investor relations activities' released by Foshan Lighting in November 5, the sales revenue of its traditional light source products has not changed much year on year, while the sales revenue of LED products has increased greatly year on year. It is undeniable that Foshan Lighting, which used to be slightly conservative in the layout of LED business, should not be underestimated. In the annual report for the first half of 2014, Foshan Lighting showed its LED lighting products for the first time. In the first half of this year, Foshan Lighting's LED lighting revenue was 4. 5%. 2. 1 billion yuan, up 341 year on year. 10, which means that Buddha's LED business revenue in the first half of 2013 has not reached 0. 1 billion yuan, while the sunshine lighting LED business in the same period has already reached more than 0. 4 billion yuan, and NVC Lighting LED business revenue has contributed yuan. RMB 0. 8 billion. According to the performance report for the third quarter of 2014 released by Foshan Lighting, from January this year to September, Foshan Lighting's operating income was 23. 5. 6 billion yuan, an increase of 24. 51; The net profit attributable to the owner of the parent company was 0. 3 billion yuan, up from the same period last year. 77. In the face of the fact that the traditional lighting market is gradually shrinking, the proportion of Foshan Lighting LED business income continues to rise, with a half-year LED income of 4. 5%. 0. 2 billion yuan, accounting for 27. Changjiang Securities's earlier research report said that Foshan Lighting's LED products in the third quarter will be in this proportion (Ie 27) On the basis of further improvement, the annual revenue of Foshan Lighting LED exceeded 1 billion yuan. And early layout of solar-powered lighting or grab the morning market January this year to September solar-powered lighting LED business cumulative income 11. 0. 2 billion yuan, an increase of 53. 42. The fact that the price of LED lighting products has dropped is also in front of us. Foshan Lighting said that the company's LED products have fallen a lot from the beginning of the year to the present, and are now relatively stable. It is estimated that it is difficult to see a sharp drop in prices like the beginning of the year. In addition, the company has channels to develop e-commerce, but the scale needs to be gradually expanded, and e-commerce should be balanced with physical stores. Query Foshan Lighting Tmall flagship store found that the product price is 5. 5 yuan, this is a 2 w led Crystal series bulb lamp, and there are 3 W, 5 W, 10W and other power to choose from. It is also a high sales volume, with a total sales volume of 124301. The high selling price is an LED ceiling lamp, priced at 895 yuan, with 30W and 98W to choose from. The sales volume is not so ideal, only 22 lamps are sold. It seems that the price of people-friendly products is still popular! In addition, Foshan Lighting said that the company's shareholding in Guoxuan High-Tech is mainly financial investment and does not participate in its production and operation. If Guoxuan High-tech backdoor Dongyuan electric appliance is listed successfully, the assets corresponding to the equity held by Foshan Lighting will be reflected in the company's net assets. If the shares are transferred, they will be reflected in the investment income.