'LED lighting overlord' really bright the road of brand decline

From settled in heshan republican to growing occupy more than half of the traditional lighting markets around the world, to the LED market with innocence and trapped, stream down loss-making, recent mergers and acquisitions, renamed to the company, once the 'lighting hegemon' true how bright and beautiful? Is the lighting industry environment, or the accumulation of its own contradictions? What makes it get here? Is the road of brand development and decline of bright and beautiful in the past 30 years, so bright and beautiful from a less visible lights enterprise, the annual output value of more than 5 billion yuan of world-class kingdom of LED lighting, so bright and beautiful in heshan passed a legendary road of development. Several years of losses, but its performance is declining in recent years, let once 'lighting overlord drop shrines, now really bright has been acquired and brand style. In Taipei in 1978, FanBangYang and brother Ben fan formed a only 10 people really small, bright and beautiful lighting difficult start in labor-intensive industry, subject to the labor and land costs higher factors of Taiwan, then just stay in to do some simple processing, agent occasionally do export, engineering and development was not all plain sailing. 1989 FanBangYang came to heshan inspection and decided to move factory, founded in heshan port rent heshan silver rain lighting co. , LTD. After several years development, the growing up of the silver rain began to change. In 1996, moved to silver rain republic town, plant 60000 square meters, also from the original 10 employees expanded to more than 2000. Again after ten years of development, in 2009, so bright and beautiful in the republican has thousands of acres of land, more than 20000 employees. In January 2009, it was really bright - founded the first photovoltaic technology research institutions Institute for south China university of technology photoelectric technology, continue to adhere to the road of independent innovation development. In June 2010, it was really bright and beautiful hand in hand to jiangmen high-tech development zone, with a total investment of 2 billion yuan, three phase, built in the past four years' really bright group semiconductor lighting ( 领导) Investment projects' denotation, chip. Now the project issue has construction plant, but the financing difficulties have to run aground. In June 2011, it was really bright group developed a 'true bright green light incubator project of guangdong' plan, described the grand goal. So bright and beautiful ambitions can be seen from this project. Really bright plans to invest 10 billion, using the republican factory area of 1300 mu of land and buildings, construction including logistics base of raw materials, product logistics center, upper, middle and lower reaches of enterprises agglomeration parks, incubation park, business center, and the public service park, etc. , in order to promote the top-level design of the area light industrial park. In August 2013, the Hong Kong really bright group lu group joint venture with the Hong Kong China 1. $600 million in qixia city economic development zone, the construction of the LED industry, mainly to assemble LED encapsulation and street lamps, the LED chip production and LED agriculture science and technology research and development, at the same time the construction experience LED research laboratories and the optical center. Construction project is divided into four period, after all put into production, will form the LED related products research and development, production, sales in the integration of a complete industry chain, into a city in north China's largest LED industry. In June 2014, with shares through its wholly owned subsidiary overseas subscribe so bright and beautiful holdings co. , LTD. , issue 1 billion new shares ( Par value per share 0. Hk $1) Completed, tsinghua tongfang and concerted action person hold true equity 52 bright and beautiful. 28%. In August 2014, the chairman of tsinghua tongfang Lu Zhicheng formally appointed managing director and chairman of the board for the company, since then, so bright and beautiful end of the reign of FanBangYang formally. Announced on February 4, 2015 really bright and beautiful, the company Chinese name has been changed to 'tongfang friends friends holding co. , LTD, and English name' Neo - Neon Holdings Limited 'will remain unchanged. Company shares referred to in Chinese will be changed by the 'really bright and beautiful as' tongfang friends friends, buy and sell stocks on the stock exchange, by February 5 ( On Thursday) At 9 am is effective. English shares referred to as 'remain unchanged, still as' NEO - 霓虹灯”。 Company's shares in the stock exchange code remains unchanged, still for the '01868', and the company website also remain unchanged. Tongfang co that will reflect the change of company name is bright and beautiful in tongfang co core backbone industry status, so as to update the corporate image of bright and beautiful, really good to carry out the relevant business. And the English name unchanged is conducive to the stability and development of overseas markets. Since so bright and beautiful style of tongfang company friends friends, 'so bright and beautiful the brand went from LED our row, and from then on, the name' really bright and beautiful can only remain in the memory! The next page 12