LED lighting of small and medium-sized enterprise how to escape difficult disadvantage?

Remove the mall stores, dismiss the seller, the exhibition hall to withdraw factory - — This is an annual output value of more than two thousand ten thousand yuan Chen is acted the role of enterprise of the boss. He complained to the author: enterprise current problem seems to be only the boss greyed her head. Boss Chen summarize its difficult to three main reasons: the market continues to weaken, unmarketable products; Rising manpower and production cost of sales; Extremely difficult financing channels. In fact, the present situation of the boss is not the case, Chen in the pearl river delta and Yangtze river delta, a lot of private small and medium-sized enterprises are facing the same situation. A few days ago the author for a small salon, the organizers of small businesses and large enterprise competition advantages and disadvantages and different development issues. The author thinks that, small and medium-sized enterprises at a disadvantage is the need to explore. What is the disadvantage? First, the small and medium-sized enterprises (smes) there is no scale advantage, cost advantage, weak bargaining power; No two, small and medium enterprises brand advantage, difficult to get specified purchase and brand premium; Three, retail competition is fierce, the battle for the retail market share need to brand promotion, event marketing costs soaring, and retail outside engineering procurement, domestic outfit company and designer procurement channels, low price, high rebates business profits increasingly diluted. At the same time, also is the competitive enterprises and businesses are numerous and not differentiated product, only to win market by price competition. In the above several kinds of the cause of small and medium-sized enterprise survival difficult, municipal engineering, hardcover room, economy applicable room, such as construction, lighting, small and medium enterprises difficult to assigned to the act. Hotel procurement concentrated in a small number of international brands and domestic a line brand, what's not small and medium-sized enterprises. Can say, if there is no semifinished product, there is no self building, the owner and designer independent procurement, small and medium-sized manufacturers only doing nothing. To earn a reasonable profit is the premise condition of enterprise sustainable management, in the small and medium-sized enterprises generally small profit even without profit, what is the significance of small and medium-sized enterprise survival? And how to survive? From an investment perspective, make reasonable profits, to ensure continued survival is the driving force of business owners invested enterprise. From the perspective of contribution to society, small and medium-sized enterprise tax contribution is less than the big enterprise, but the number, practitioners, small and medium-sized enterprise's survival, development and stability is a matter of social stability and harmony, and thus survive especially the necessity of the doubt. The small and medium-sized enterprises how to survive? The author thinks that, it is necessary to have the power of the three aspects: policy, social forces as well as the enterprise itself. The policy level, should provide more support to small and medium-sized enterprises. Including helping small and medium-sized enterprise solve the financing problem; Appropriate to reduce taxes. Bank loans and interest of the thresholds, reduce bank profits and industrial profit gap; Declining real estate profits; Generally improve the purchasing power of ordinary workers, increase housing and building materials sales. Maintain a reasonable proportion of semifinished product of real estate project; Make the purchasing system of municipal engineering, put an end to purchase link corruption, reduce purchasing and procurement costs, a chance for small and medium-sized enterprise products to enter the economy applicable room, municipal engineering construction. Social forces, the folk financial institutions should use the informal lending policies carried out by the national pilot, lending to small and medium-sized enterprises, solve the problem of small and medium-sized enterprise financial difficulties; Research institutions, colleges and universities should provide more technical support to small and medium-sized enterprises, such as encourage on the development of small and medium-sized enterprises and large enterprises to carry out differentiation. Enterprise save force, differentiated competition is necessary. Lighting products, for example, should be in such aspects as material, function, appearance of production to realized. Second, or a cliche: growing product, quality, service, marketing, brand promotion and so on a full range of comprehensive competitiveness. Self-help, by contrast, the enterprise to the influence of the small and medium-sized enterprise survival appear weak, no matter how hard it is small and medium-sized enterprises are always difficult to survive. It provided him with fuel for the development of small and medium-sized enterprises and points out the path: the threshold is low, the traditional industry, where competition is fierce, be careful investment; Existing enterprises in addition to the necessary expenses, must cover their wallets, guarantee the cash flow, to prevent capital chain rupture; Continuous innovation, product and sale of different development road.