LED lighting market will grow at a high speed with the wind of policy1

People are looking forward to the National Day holiday, and the LED lighting industry is looking forward to the 'China's roadmap for phasing out incandescent lamps' to be officially implemented on October 1. According to this plan, China will phase out ordinary lighting incandescent lamps in stages according to the power level within 5 years, and replace them with energy-saving lighting products represented by LED lamps. This is undoubtedly a historic development opportunity for the LED lighting industry. On the eve of the implementation of the new policy, the Securities Times reporter came to the domestic LED lighting enterprise Changfang lighting (300301, stock bar)(300301) The headquarters in Shenzhen interviewed Deng Zichang, chairman of the company. The industry is showing signs of volume, and I am optimistic about the market prospects after the implementation of the new policy. During the interview, Deng Zichang told reporters excitedly that as far as we are concerned, the industry has begun to show signs of sales volume. Once the product cost can be further reduced, and the new policy is favorable, it will promote the overall outbreak of the LED lighting market. This time point may be the end of this year or the first half of next year. Through the window of Deng Zichang's office, the reporter can clearly see that the production workshop is busy. It is understood that although Changfang lighting completed the listing of the gem in March this year and the office address is far from the urban area, the fund brokerage researchers and dealers in various places have almost broken the company's threshold in the past six months. Deng Zichang said that the current white light lighting field of Changfang lighting is a broad market for LED applications. The company's products include in-line, patch-type LED lighting light source devices and LED lighting finished lamps. Patch-type LED lighting light source devices are mainly indoor lighting, including lamp tubes, spotlights, downlights, etc. They are products that have been vigorously developed in rectangular lighting in recent years. Speaking of a very vivid fact, Changfang Lighting Industrial Park was only completed and put into use in 2010, but in just over two years, the design capacity here has been unable to meet the market demand for Changfang products. Therefore, we urgently need to raise funds through the capital market to launch a new production line. When talking about the construction of the new factory, Deng Zichang's excitement is beyond words. He told reporters that the company will use super-raised funds to build a new industrial park in Huizhou to expand production capacity. The land scale of the new industrial park in the first phase of the project is nearly five times that of the current industrial park. To prevent defective products from being overloaded with rectangular lighting, can we always provide high-quality products while maintaining high-speed expansion of production capacity? A few days ago, a microblog broke the news that Changfang lighting held a defective product destruction activity within the company. When the reporter mentioned this issue, Deng Zichang immediately asked how the online view was. When he learned that there were comments on the Internet comparing the destruction activity to Haier's smashing of unqualified refrigerators, he laughed and said that good companies would not ignore small problems, and they were determined to eliminate the root causes when they found small problems. I must make it clear that this is due to problems with the raw materials provided by some suppliers, resulting in a number of 3 watt LED candle lamps produced by the company having potential failure risks under the condition of high temperature and airtight. Although this batch of defective products can be used as well, some employees even said not to destroy them and let them take them home, in order to improve the quality awareness of employees and remind suppliers at the same time, the company still decided to destroy the products. He said seriously. The destruction activity was held on July 13, and many suppliers were invited on site, who were also shocked. Deng Zichang said that with the help of this activity, the company set up a quality monitoring team. He served as the team leader and personally grasped the product quality to prevent similar incidents from happening again. The layout of channels, perhaps, is precisely this attitude of paying attention to and solving small problems, so that Deng Zichang began planning how to layout the upcoming LED lighting market at the beginning of this year. The company's current short board is that the channel is not perfect, and the establishment of channels must first establish a brand. Considering that there are too many LED lighting market segments, the company decided to implement a multi-brand strategy. At present, it has three lighting brands: Changfang office lighting, Eastern Han Dynasty commercial lighting and Tongyu home lighting, and operates independently. He said that the company's current dealers of various brands have basically covered the provinces and cities in the country. He further revealed that he hopes to use another year to transform the sales channels from prefecture-level cities to county-level cities. The final strategic goal is to realize the company's channel sinking to the township market by 2015 and complete the omni-channel coverage. If the channel problem can be solved, the advantages of Changfang lighting in product technology and price will be fully reflected. Deng Zichang told reporters that compared with other manufacturers, Changfang relies on self-produced light sources and the IC drive power supply to be put into production, which greatly reduces costs. For example, one of our main products, T8 lamp, the agent price is only 39 yuan per piece. This price is not a competitor in the country, and with the IC drive power supply to be put into production, it is expected to reduce the cost by a large margin. Deng Zichang said that the company's long-term vision is not only to sell products at low prices, but also to reduce economic costs, so that LED lighting can enter the homes of millions of ordinary people and promote energy conservation and emission reduction.