LED lighting market princes fight for hegemony, differentiation can lead

The LED lighting market princes fight for hegemony and differentiation can lead. The Chinese government has frequently introduced energy-saving and environmental protection macro-control policies, and the LED industry has also taken a ride, which is quite eye-catching. In addition, after a period of induction period in the terminal market, commercial lighting and civil lighting markets have also attracted much attention. Under the dual stimulation of policy support and market demand, LED companies have ushered in a new round of expansion. In the face of the upcoming market outbreak, LED manufacturers continue to expand and do everything possible to seize the LED lighting market share, while the price war has intensified. With the gradual opening of the battle in the first quarter, some companies have taken the lead in announcing that they will adjust the prices of their lighting products across the board, with the highest drop even reaching %, impacting the dramatic price fluctuations of LED lighting and causing the industry to fall into low-price competition. The price competition in the LED lighting market can be said to be booming, and there are also a large number of international lighting giants coveting the global LED lighting market by means of low-cost promotion. In this month, Cree of the United States launched a sub-dollar LED bulb, which not only confirmed Cree’s formal entry into the field of low-power LED light sources, but its low price posed a considerable threat to competitors and caused countless ripples in the LED lighting industry. . After both Samsung and Cree released LED bulbs priced below and US dollars, recently Osram also announced the launch of products below the euro, hoping to occupy more global market share. In the face of overcapacity and low-price competition in the LED industry, industry insiders pointed out that the current focus of people’s attention is not only limited to lighting functions. Value-added competition in the LED lighting industry has begun. The future development direction of the LED industry will inevitably change. Only by locking in new and high-quality LED lighting fixtures, taking the development path of differentiated competition, and nuggeting the market segments, can they successfully break through the industry red sea.　　LED as a new generation of light source, its plasticity in the light source also provides a differentiated development path for many LED manufacturers. For example, in terms of smart lighting, LED overcomes the shortcomings of traditional lighting, provides more controllable space for urban roads and home lighting, and provides more maneuverability in lighting management and terminal control. International lighting giant Philips believes that this year is the first year of smart lighting, and it has formed a Networked Lighting Alliance (CLA) with international lighting manufacturers such as GE Lighting, Osram, Panasonic, Toshiba, etc., to actively seize the LED smart lighting market and will develop wireless transmission. Smart lighting.