LED lighting market competition is fierce

The application of LED lighting is mature in 2013, and the overall demand is rising rapidly. The upstream wafer factory is also considering that the market price is still declining, and they have made Transformation Strategies. China's low-and medium-power market is a Red Sea with a fast price decline, in order to maintain its gross profit performance, Taiwan Jingyuan factory has moved into the medium and high power market (flipchip) Technology has become a battleground for LED factories in 2013. Crystal Power of wafer factories and New Century have actively produced production capacity to attack the medium and high power market. It is understood that the demand for LED lighting rose rapidly in the first half of 2013, and the price battle between Taiwan-based chip factories and land-based chip factories did not stop, in particular, the situation of Evergrande, the three major wafer production capacity manufacturers of San'an Optoelectronics, Dehao Runda and shilanmingxin, has been established. With the blessing of subsidies and funds, the land-based wafer factory has been able to continuously reduce the price of low-and medium-power wafers, the gross profit and profit performance of the Taiwan factory are under pressure in the price war. The Taiwan-based wafer factory actively adjusted the lighting market strategy. It is reported that in the first half of the year, Jingdian and San'an Optoelectronics frequently played against each other in the medium and low-power wafer market, and the price reduction pressure increased. In terms of the recent layout of the lighting market, jingdian has appeared to avoid the price of land manufacturers, while actively arranging flipchip, free packaging ( waferlevelpackage)Medium and high power wafer technology. In July 2013, Jingdian joined hands with Hangzhou Yuzhong Gaohong lighting appliance, a traditional light source factory, to set up Jingyang lighting, and will add new LED production lines. The pace of China's traditional light source factory turning into LED light sources will accelerate, it is a major kinetic energy that drives the application of LED lighting to mature this year. The cooperation between Jingdian and Yuzhong Gaohong directly expands the estuary of the crystal electric wafer. Jingyang lighting is expected to mass produce and export LED lighting products at the end of the year. In addition, Crystal Power recently announced that the investment company Zhengyi technology will be responsible for the production of blue and green LED chips in the future. Zhengyi technology will also introduce new technology products such as Crystal embeddedLEDchip and PowerDevice, through the advantages of free packaging and high design flexibility, we will cut into the niche market of different lighting applications. It is reported that Zhengyi technology is also expected to cut into the lighting product supply chain through product technology advantages and vertical integration capabilities.