LED lighting market attracts Taiwan-funded lighting to target the mainland market

In the past few years, the transformation of Taiwan-funded enterprises with major exports has become a boom in mainland China. In the past few years, not all Taiwan-funded enterprises have achieved the expected goals, and many of them have returned, including Taiwan-funded lighting companies. However, the huge demand in the mainland market has strongly attracted Taiwan-funded enterprises, especially in the context of the sluggish economy in Europe and the United States, and the close cross-Strait exchanges, some Taiwan-funded enterprises are still persistently expanding the mainland market. They have seen that Taiwanese brands such as Master Kong and Acer have achieved fruitful results in the mainland. Later Taiwan-funded enterprises are more confident to occupy a place in the mainland. Taiwan lighting enterprises have made outstanding contributions to the development of the domestic lighting industry, but many of them are mainly based on exports. Building their own brands in the mainland market has become the Chinese dream of many Taiwan lighting enterprises. At the beginning of the new year, the Taiwanese Ding Ding lighting group launched a brand promotion campaign to expand the mainland market, and tried to establish an excellent brand of Taiwanese lighting companies in the mainland with innovative products. On February 22, kangerfu, a brand owned by Dongguan juding lighting group, opened a large-scale store in Swire lighting Plaza in ancient town, the capital of China's lighting industry. Dozens of partners and industry figures attended the ceremony to congratulate. The simple and low-key opening ceremony cannot reflect all of kangerfu. Only by seeing its products and understanding its background can we understand that juding lighting is indeed a giant in the lighting industry. As a pioneer enterprise in the lighting industry, Dongguan juding group has more than 30 years of rich experience in the design and production of lighting, lighting and electrical appliances. In 1979, juding group was founded in Taipei, Taiwan, and began to engage in stamping die production and hardware parts processing. From 1982, it will be transferred to export and produce lighting accessories. The production of fan lamps began in 1985 and the whole lamp was exported. In 1990, Dongguan juding Lighting Co. , Ltd. was founded in Dalang town, Dongguan city, covering an area of 23000 m² square meters. At the beginning, it mainly used lighting accessories, and later it mainly used the whole lamp export. Now it mainly produces household chandeliers, wall lamps and ceiling lamps. In 2006, the new factory in Dalang town of juding lighting was completed, covering an area of 32000 m² square meters and employing nearly 1000 people. Kang Erfu, a brand of Dongguan juding Group, entered the domestic market as early as the 1990 s and was deeply loved by dealers and consumers with its rose gold characteristics. In 2011, kangerfu completed the self-developed and designed negative ion fan lamp, which truly created a new era of healthy integration into lighting, thus opening the road of domestic sales of juding group. The unique European and American negative ion fan lamps are in the ancient town of kangerfu. The exquisite European and American chandeliers have attracted the attention of customers. Although there are countless lighting stores in Guzhen, and there are thousands of European and American Lamp Products, kangerfu's products can be called. First of all, from the appearance, it is an innovative European and American lamp. It follows the deep, heavy and elegant styles of mainstream European lamps, removes defects such as stale, bulky and dull, and adds elements such as exquisiteness, simplicity, liveliness and even fashion, it realizes the integration of tradition and modernity, with moderate volume and fresh image, and is more suitable for the lighting and decoration needs of modern living environment. From the perspective of the lamp holder process, the wrought iron elbow and the bottom support are round, smooth and lustrous, with beautiful lines, and are particularly bright under the illumination of the light. Here, people have to admire the design level of Taiwan lighting companies, and Taiwan's creative design is indeed worth learning from the mainland. According to reports, Dongguan juding group has more than 50 senior designers at home and abroad, and has maintained close cooperation with nearly 10 domestic and foreign super design institutions. The research and development center is located in Dongguan, Guangdong, dozens of new products are developed every year according to the preferences of mainland residents.