LED lighting manufacturers: excellent agents are hard to find

Speaking of finding channels, many LED manufacturers have gone deep into the lighting market in various regions to find suitable agents, but most of them have little effect. Of course, it is not difficult to find agents for a few well-known brands such as Opal and NVC, but in today's chaotic LED market environment, for most small brands and unknown LED manufacturers, it is easy to find a strong agent. The reason why we can't find high-quality agents is that we focus too much on our own franchised brands and neglect other brands, or we disdain to cooperate with dealers without strength, or it is good communication with the agent in the early stage, but when the formal cooperation, due to the inconsistent interests of both parties, the final cooperation failed. In this regard, the author believes that under normal circumstances, manufacturers looking for dealers, agents or operators, in addition to the quality of their own products, manufacturers must have the spirit of helping the dealers. For example, when manufacturers cooperate with their agents, they should first tell the agents the best marketing plan of the brand, such as the extent to which the goods are profited, and how to support the later decoration promotion, and how to cooperate with its agents and operators to develop the market and so on. On the contrary, if you find a partner through hard work, you can simply send the goods to the merchant during the cooperation. If you sell them and I give you profits, the goods will be handed over to the agent, it not only wastes the resources of the manufacturers, but also wastes the costs of the merchants. Powerful merchants are not willing to act as agents for small brands or brands with reputation stains. Small merchants have limited strength and it is difficult to open up the market. Merchants are often asked to act as agents for the brand with little effect. Therefore, there are manufacturers directly setting up offices or brand Direct stores. When visiting the market, some factory staff told the author that some lighting manufacturers in the lighting market are only focusing on engineering, not paying attention to their own brand agents or shaping pipe flow channels, therefore, in the fierce market competition, the final defeat.