LED Lighting 'life and death' enterprise breakthrough

Core tip: This is a bad era, and this is also a good era. The survival and Defense war of LED lighting enterprises has already begun. It is understood that Foshan is a gathering place for the traditional lighting industry. At present, this is a bad era in the city. This is also a good era. The survival and Defense war of LED lighting enterprises has already begun. It is understood that Foshan is a gathering place for the traditional lighting industry. At present, there are 1200 traditional lighting enterprises in the city, most of which are involved in LED lighting, the LED industry 80 of Foshan is concentrated in Nanhai and Chancheng, with an annual output value of more than 20 billion yuan. Most lighting enterprises in Foshan area do downstream product application links, and very few enterprises do large-scale LED packaging. In the Foshan area, 50 companies were randomly selected for investigation, and some data were extracted for industry reference. As can be seen from the chart, Foshan regional lighting enterprises focus on both export and domestic sales, and there are fewer enterprises focusing on export. With the increase of export threshold and the release of domestic market demand, enterprises are more willing to invest in the domestic market. Most lighting enterprises in Foshan area have many years of working experience, good foundation, thorough understanding of lighting technology and optics, and rich product types, relatively few enterprises specialize in the research and development and production of single products. It is precisely because most lighting enterprises in Foshan have experienced the transition period from traditional lighting to LED lighting that they have already had certain channel reserves in the development process, whether it is traditional channels or engineering channels, or E-commerce channels, are constantly trying. However, after the advent of LED lighting era, more and more enterprises have found that the channel mode must be innovated, and the single channel mode in the past can no longer support the development needs of enterprises, A diversified channel model must be established. It is agreed in the industry that there are many high-quality lighting enterprises in Foshan. Through Chart 4, it can be found that among the 50 enterprises randomly investigated, the turnover of 60 enterprises is below 0. 1 billion, the lighting industry generally regards whether the turnover of enterprises exceeds 100 million as the preliminary standard for testing the scale of enterprises, which means that a considerable number of enterprises in Foshan are still in a state of survival. However, many interviewees are full of confidence in the development of the enterprise and believe that the enterprise will certainly achieve better development by taking advantage of the opportunity of LED lighting development.