LED lighting is moving towards maturity, and chips are aimed at the customized market

New market data show that the retail price of LED bulbs in the United States has dropped to US $8, while the price of energy-saving fluorescent lamps is about US $5. Under this price difference, the tendency of consumers to choose more energy-saving LED lamps will be further enhanced. It is expected that by 2015, the LED lighting market will really take off. But at the same time, some industry insiders believe that the speed of LED entering the general lighting market may exceed people's expectations. Fang Lezhang, general manager of China Resources Weiwei Technology Co. , Ltd. analyzed: with the sharp drop in the price of LED lighting products, the home application market is about to take off, and the market is expected to grow by about 30, but I think it is far more than that, especially the LED application market in mainland China may double. At present, the ex-factory price of LED lamps has dropped to 1. 38 US dollars, there is no price barrier to enter the home market, 2013 there will be some consumers may try to use LED lighting products, if the trial effect is good, 2014 there will be a large number of purchases. LED lighting is a big market that all semiconductor manufacturers cannot ignore. In the past, due to the lack of funds and design capabilities, the local chip design companies were restricted to enter a customized chip market, which also led to the fierce competition in the standardized product market and the declining gross profit margin; However, the gross profit of the market of customized chips for specific applications, that is, ASIC chips in the analog field, is relatively much higher. In 2011, the market size of the entire analog chips was about 40 billion US dollars, more than 90 of them are custom chip markets. Therefore, customized chips for specific applications have become one of the main directions for many chip manufacturers to develop vigorously. According to the special needs of LED lighting, chip manufacturers are required to have long-term development plans and strong design capabilities, continuously improve their service capabilities, and go deep into the client, help customers solve problems and provide practical solutions and products. In addition, the problem of capital is another big bottleneck that many manufacturers often encounter. In this regard, Fang Lezhang said: at present, the competitive strength of China's electronics manufacturing industry is obvious to all, not only the production capacity is strong, moreover, the supporting facilities are complete, which is very important for the domestic IC chip industry. Mainland China is becoming an important manufacturing base for LED products. In the critical period when LED lighting is maturing, customized semiconductor chips will provide solid technical support for the popularization and application of LED lighting products, at the same time, it will also promote the overall development and improvement of China's LED industry chain.