LED lighting is in a period of rapid improvement1

LED lighting is in the Golden 3 years of rapid penetration. The continuous cost decline has led to the opening of the home lighting market. As different lighting applications have been launched one after another, 2013- In 15 years, the penetration rate has been continuously and rapidly increasing. It is estimated that LED lighting will increase by 90 and the quantity penetration rate will reach 20. 5% in 14 years. As the short process and technology of LED lighting are relatively easy to master, China already has cost advantages in the subdivision of LED lighting and will become the main production base of LED lighting. In 2013, the domestic LED indoor lighting market grew by 86, estimated at 2014-The growth rate in 15 years was 65 and 43. Since 4Q13, driven by lighting demand, revenue has accelerated and is expected to continue to 1Q14. The growth rate of domestic LED exports continued to rise in the second half of the year, from about 30 in the first half of the year to about 50 in the first half of the year. Taiwan's fourth-quarter LED revenue was flat with the third quarter, significantly surpassing the previous seasonal decline of 10. In the past, the phenomenon of destocking and product price reduction in the market at the end of the year did not occur this season. These are the results of strong demand. Strong demand is expected to continue in the first half of the year, and due to the base period effect, the year-on-year indicator at 1Q14 will be strong. The benefits of LED lighting are ranked as light source, Chip, package and lamp. Light sources benefit from the wave of LED lighting, but lack of LED lighting companies in a pure sense, high elasticity stocks are not common. It is suggested to focus on companies that make additions and prepare to intervene in LED lighting applications through cross-border means, including Zhou Ming technology, Sanan Optoelectronics and Dehao Runda. At present, the demand for light sources with higher standardization is mainly released, and manufacturers with manufacturing advantages at this stage can give full play to their advantages. Traditional companies have better cost control capabilities in this area. The year of 2014 is the founding period of the home lighting brand, and the channel is the king, while the new economic model may lead to the reconstruction of the channel. LED light source is more suitable for pure e-commerce mode operation, while LED lamps are more suitable for OTO mode.