LED lighting industry seeks breakthrough, intelligent lighting and O2O stand out

If you want to list 10 hot words for China's lighting industry in 2014, O2O and intelligent lighting will definitely be among them. Since entering the second half of 2014, the Golden nine silver ten that everyone has been looking forward to has not appeared, and the peak season has not arrived as scheduled. On the contrary, the lighting industry is full of negative news such as bankruptcy and escape, which makes many manufacturers panic. In addition to some brands that accurately predict and fully prepare the current macro environment in advance, more small and medium-sized enterprises and businesses urgently need breakthroughs. However, this breakthrough needs to be found in the field of products and channel modes. Intelligent lighting and O2O stand out at this time. Intelligent lighting has been developed for many years. Why is it hot again? In fact, intelligent lighting is so hot that it has a great relationship with the development of LED lighting technology. In the traditional lighting period, intelligent lighting emphasizes more on the control of the electrical system, while the electronic features of LED lighting make intelligent lighting expand from the electrical control system to the control of the lighting source itself, the connotation of intelligent lighting is greatly increased. And various control terminals, such as mobile phones, touch screens, wearable devices, etc. , are further mature, and contribute to intelligent lighting. It can be said that the rapid development of LED technology has laid a solid foundation for the popularization of intelligent lighting, and the abundance of control terminals such as mobile phones has added infinite possibilities to the popularization of intelligent lighting. After talking about the product, let's take a look at the changes in the Channel. In recent years, the development of e-commerce has strongly impacted upstream enterprises and downstream distributors. The traditional channels of the entire lighting industry listen to the story of wolves every day. In this case, the root cause of the dull performance of the lighting market in 2014 was forced by some manufacturers to be installed on e-commerce. However, if we look at the problems and confusions faced by the current lighting industry channel market rationally, we will find that the reform has quietly sprouted and only needs to break out. Where is the bud of channel change? Just as the explosive products of intelligent LED lighting flooded into the market and manufacturers collided and explored on the E-Commerce Road. Whether it is the HUE of Philips, the LED lamps invested by Li Ka-shing, or the YEELIGHT launched by Xiaomi, these brands have rapidly brought the image of LED lighting products into the minds of consumers through their influence in the minds of mass consumers, and has a large number of hardcore fans. After the role of the role model, the successor began to go forward. Even if the successors can't create the same type of explosive models, they have seen the powerful role of the Internet. Through the Internet and e-commerce, through the Double Eleven, they have achieved sales that cannot be imagined by traditional channels, thus forming a strong impact on the traditional channel mode. However, there is always a loss. Whether it is smart LED lighting explosion products or e-commerce, for the entire Chinese lighting industry, it is still unable to reflect the value of its experience and service. So, how to combine the strong sales ability of the Internet with the intact experience service function of traditional channels? O2O is coming. Of course, whether it is intelligent lighting or O2O, it is not enough at present. However, what does this matter? Everything has a gradual process, and all problems are solved through development. At the beginning, LED lighting was not recognized, and now it is still popular in China. Therefore, as a member of China's lighting industry, every manufacturer should face intelligent lighting and O2O with an open and inclusive attitude, because they will not be accidental in the development of the industry, but inevitable!