LED lighting industry developing rapidly abroad market prospects1

In the Internet of things industry rapid rise, the global energy conservation, environmental protection concept to carry out, under the background of national industry policy support, the permeability of LED lighting products, intelligent lighting is becoming the focus of the industry development in the future.

with the development of LED industry matures, the domestic market gradually become saturated, LED more and more Chinese enterprises start to look at the vast overseas market, present a collective the trend of the sea. It is obvious that the lighting brand to improve product coverage and market share will open competition and lasting, so, what areas will be missed the potential of the market?

1, Europe: high energy saving consciousness

September 1, 2018, halogen lamp ban full effect in the European Union. Phasing out traditional lighting products will accelerate driving the development of LED lighting permeability. According to the report of forward-looking industry research institute, the LED lighting market scale continues to grow, to reach 145 in 2018. 300 million dollars, year-on-year growth rate of 8. 7%, the permeability of more than 50%. Which used for commercial lighting lamp, filament lamp, chandeliers, etc is especially significant growth momentum.

2, the United States: indoor lighting product growth

CSA Research data show that in 2018 China's exports to the United States LED products 40. $6. 5 billion, accounting for 27 LED export market in China. 22%, compared with 2017 LED products exports to the United States growth 8. 31%. In addition to the 27. 71% did not indicate the category information, before 5 product categories of exports to the United States is the ball bubble lamp, torch, chandeliers, and article lamp, wall lamp for indoor lighting products.

3, Thailand: high price sensitivity

southeast Asia important market for LED lighting, along with the rapid economic growth in recent years, the infrastructure construction investment increased, plus demographic dividend, increasing demand LED lighting. According to appropriate chooses, according to data from the institute of Thailand lighting market occupy the important position in southeast Asia, which accounts for about 12% of the overall lighting market, the market size is close to $800 million, and expected annual compound growth rate up to 30% between 2015 and 2020. Is rare in Thailand LED production enterprises, LED lighting products are mainly rely on foreign imports account for about 80% of the market demand, due to China - Since the establishment of the asean free trade area, China's import of LED lighting products can enjoy zero tariff concessions, combined with the characteristics of low fares and friendly, made in China so that Chinese products are very high market share in Thailand.

4, the Middle East:

infrastructure LED lighting demand with the rapid development of the bay area economy and the rapid growth of population, to the Middle East in infrastructure investment is increasing, at the same time, in recent years, the rise of energy conservation and emissions reduction tide also promote the vigorous development of electric power, lighting and new energy market, lighting market in the Middle East by the Chinese LED enterprises more and more attention, therefore, countries such as Saudi Arabia, Iran, Turkey is LED lighting products in the Middle East, China's most important export market.

5, Africa: basic lighting and municipal lighting development potential is

due to the tight supply of electricity, African governments to push to replace incandescent lamp with LED lights, the introduction of LED lighting projects, promote lighting product market growth. Initiated by the world bank and the international financial organizations & other; Lighting Africa & throughout; Project, also be can not be ignored. Few African LED lighting enterprise, its research and development production of LED lighting products are unable to compete with Chinese companies.

epilogue: that there are global, insufficient for a city; Insufficient are spiritually, for a moment. LED lighting products as a key world energy-saving lighting product promotion, market penetration will continue to rise. LED enterprises out of the process, the need to constantly improve their own comprehensive competitiveness, insist on technological innovation, strengthen brand construction, realize the diversification of marketing channels, global brand strategy, through long-term competition to win a foothold in the international market.