LED lighting industry a new scam: low price to join prevention needs

According to incomplete statistics, at present in guzhen lighting lighting enterprise has more than 10000. By the lamp act the role ofing outlets, with all kinds of lighting brands for new lines of entrepreneurs, in experience, nothing without resources, and how to distinguish between normal franchise brand, prevent to join a liar?

the author through the interview with the industry experts and well-known entrepreneurs, according to distinguish normal franchise brand and join a liar, you can judge from the following several aspects.

a, trademark to distinguish normal franchise brand from joining cheats the most simple way, is through the China trademark office's official website query whether the brand's trademark registration successful legal trademark. Because the franchise brand without registration successful legal trademark, in law is unable to safeguard the rights and interests of the brand holder. If brand holder there is no legal protection for their rights holders and how to safeguard the rights and interests of franchisees? Exclusive rights to talk about? In simple terms, even if the company is not a liar, but if you do this brand, do you have a shop opposite the competitors are also copy like you store, brand name, and then use a lower price or other harsh competition way sales of similar products, can you do? You have no way to completely. He can easily let the so-called brand collapse without having to pay any legal liability.

so, normal franchise brand usually have successfully in domestic registered trademark; To cheat the brand is usually not registered trademark of success, or show me some of the so-called brand agent of power of attorney issued by the international brand, cheat franchisees said the brand is a registered trademark abroad, need not registered in the country. In fact, these so-called international brand didn't through domestic trademark registration, or didn't exist; And who did not register the trademark of success at home, don't be protected by Chinese law.

it is important to note here, with the circle R logo, on behalf of the trademark in the country by the trademark office for the registration and review, has successfully registered trademark, protected by Chinese law; With TM logo, on behalf of the brand holder only applied to the state trademark office, and obtain the national trademark office of the acceptance notice, entered the stage with the public review period, does not represent the brand of a registered trademark, success is not protected by Chinese law. Please don't put the trademark application accepts the slip as a trademark registration certification, it is totally different.

2, advertising channels and content

normal franchise brand will pass normal industry media industry oriented dealers for investment promotion, the contents of advertisements will check by media censorship, relatively practical, cautious promises, put an end to boast; While joining the cheater company depend entirely on the mass media to the novice entrepreneurs outside the industry investment promotion, advertising content trumpeted industry trends, inflated profits, make a lot of false promises, the claims to join operation zero risk.

in this proposal before choosing to join the brand new entrepreneurs, first to know about the advertisement law. If join the brand even regardless of the advertisement law, wanton, exaggerated propaganda, imagine that dares to violate the advertisement law of the company, how would abide by the law of contract?

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