LED lighting in different areas of the mall: great care!

LED lighting in different areas of the mall: great attention! Nowadays, shopping mall lighting is considered to be one of the areas where LED applications* are mature and rapid. Shopping malls are not only a place to buy goods, but also to create an environment suitable for leisure. The lighting effect is indeed indispensable. LED lighting has a strong advantage in expressiveness. However, whether LED can have a greater role in the shopping mall lighting market needs to be based on the specific lighting environment and the humanized needs of consumers, and refine the various performance parameters and lighting effects of each product. Shopping mall lighting design is the behavior of customers buying goods. In the process of browsing and selecting, scientific design is carried out according to the visual requirements of customers, the characteristics of various products, and the space where each product is located, so as to make customers feel comfortable. The visual effect. At the same time, reasonable illuminance (commonly known as brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers' attention can be drawn to the goods, creating a comfortable shopping environment Stimulating customers’ desire to purchase. This article will focus on the analysis of lighting requirements and design points in different areas of the shopping mall. 1. Illumination and color temperature affect people's psychological feelings Lighting not only has the function of illuminating, but also has an impact on people's psychology: the higher the color temperature, the more refreshing it will feel, and the lower the temperature, the warmer it will be. Psychologists have found that in a red environment, a person’s pulse will speed up, blood pressure will rise, and emotions will be easily excited and impulsive; in a blue environment, the pulse will slow down and the mood will be calmer. Different colors have different responses to taste, which is also related to people's instinctive reactions when they see objects. For example, when they see red and yellow, they think of apples and oranges. Red and yellow have sweet, sour and sweet sensations, which can stimulate appetite and enhance appetite; while black-green and blue-green feel bitter and affect appetite. The purpose of store lighting is mainly to provide suitable lighting and illuminance, color temperature, color rendering and brightness changes for different commodities and areas, to attract consumers' interest through 'commodity visualization, To convey product information, service concepts and brand culture to customers in order to achieve the purpose of promoting product sales, reducing inventory, and establishing a brand image. In order to properly display the product in front of customers, it is very important to use the corresponding light appropriately to attract customers' attention and trigger the customer's desire to buy. The light of the shop space can be considered in two directions: the “light of space” that interprets the overall impression of the space and the “light of the commodity” that effectively displays the effect of the product. In the shop lighting, the three lighting elements of ambient lighting, accent lighting and decorative lighting are coordinated with each other, and a corresponding lighting plan that conforms to the concept of the shop is adopted. 2. Lighting in different areas of shopping malls Different types of shopping malls and different subdivisions of shopping malls have different specific requirements for lighting effects, so the focus of their lighting design is also different. At present, the main lamps and light sources used in the environmental lighting of shopping malls include compact energy-saving lamp downlights and T/T fluorescent lamp brackets, grille lamps and metal halide lamps. Is the opportunity for LED as a new-generation light source to enter the basic lighting of shopping malls appropriate? Experts generally believe that commercial lighting is the first general lighting application field that LED* enters. Improving luminous flux, reliability and cost-effectiveness is the key to its rapid intervention. Shopping mall lighting can be further refined according to different occasions, and different products have different requirements for lighting. ()Fruits, rusty and fresh flowers. Fresh agricultural products and flowers have bright colors. The pure white lighting effect can directly reflect the verdant green and the fragrant sweet red. For dark fruits and vegetables such as red and yellow, use K warm light, and light-colored vegetables such as green generally use K-K cold white light. The color rendering should be above. LED has a wide range of color temperature, which can restore the brilliant and lifelike colors of items*, increase customers' desire to buy, and strengthen the circulation and preservation of commodities. () Fresh meat and poultry High-quality meat and poultry products must look clean and hygienic. The light pink color makes beef and mutton look fresher. Balanced lighting with warmer tones can make meat and poultry look fresher and more attractive. Using a low color temperature LED light source with more red spectral components can not only increase the color rendering effect of meat, but also has less infrared heat radiation, which is conducive to longer storage and anti-corrosion. () Marine food, fresh and high-quality fish and marine commodity areas should adopt cool-toned lighting that is different from other commodity areas. The cool white lighting effect is easy to remind consumers of the clear water, and can make the seafood look fresh from the sea. The use of LED light sources with high color temperature and more blue spectral components can not only increase the color rendering effect, but also reduce infrared heat radiation, which is conducive to achieving longer-term storage and anti-corrosion.