LED lighting flocked to second-tier market home lighting sprouted in Jiangxi1

At present, China's furniture sales are mainly based on furniture malls. In addition, it is the operation of specialty stores and the opening of counters in large shopping malls. As another important part of home decoration, lighting is booming, so the domestic lighting market is constantly emerging, especially the emergence of some chain stores, marking the lighting industry has begun to move from scattered to integrated. No matter the sales of furniture or lighting, the route is single sales, and the control of the market will be relatively weak. When the market is cold, the single category market operation will be affected. Under such circumstances, some merchants have thought of combining the two major home decoration elements of lighting and furniture. This kind of cross-industry cooperation can realize the complementary advantages of products and resources, enhance market competitiveness. According to the reporter's understanding, in the Jiangxi lighting market, some shops have adopted this mode of operation, relying on lighting to develop furniture, lighting and furniture combination package sales, consumers buy a citrine lamp with a price of 1680 yuan in their stores and send furniture such as tea tables and bedside tables. Such matching and combination sales not only meet the needs of consumers for lamps and furniture, at the same time, it also gives consumers a sense of satisfaction. This combination package can be set to be more diversified and autonomous according to different consumer needs. For both buyers and sellers, this method is extremely beneficial. the needs of both sides can be well met. Compared with other lighting shops in the market, the effect of this model is still very significant. For furniture, good style and quality are important reference factors for consumers. Professional brand stores certainly have good quality, but the price is somewhat prohibitive. Coincidentally, in such a situation, many furniture shopping malls will introduce decoration combination boxing and buy high-grade combination cabinets to send ceiling lamps or wall lamps when engaging in activities. There are many such combinations, which are very attractive, a good impression will be formed in the hearts of consumers, and at the same time they will not completely focus on the price of furniture, which will provide a layer of protection for the success of sales. Also, in terms of decoration style, furniture and lighting can be well combined. The combination of furniture and lamps of the same style will have unexpected effects. For consumers, it is possible to do a lot of decoration in one store, which not only saves time to look at the lights and furniture, but also saves a lot of expenses. Such integrated sales still have prospects for development. Of course, this requires the development and further exploration of store operators.