LED lighting enterprises need to clarify the crisis

Twenty years ago, there were a group of energetic young people in Guangzhou. Everyone had a simple dream. This dream is just to make life a little better. They stepped on the classic Phoenix parallel bars and delivered them to hardware stores in the streets. They grew up in simplicity and changed in growth. Soon, the waves behind the Yangtze River pushed forward, a group of early state-owned light bulb factories that were in a rut fell down, and another group of unconventional private lighting enterprises were established, this has also laid the foundation for many first-line brands. A group of discerning young people chose these unconventional lighting enterprises. They held hands hand in hand and helped each other in the same boat; Slowly, they have developed, they have grown, and many of them have grown. Now most of them have their own distribution channels and engineering channels, as well as their own decoration channels and their own logistics distribution and marketing teams. While enjoying the huge fruits brought by the right choice, they are facing all kinds of troubles brought about by market changes. Under the pressure of various manufacturers to pursue data and growth, the price of wholesale channels is rapidly flattened and transparent. In the transformation of China's economy, our labor costs are getting higher and higher, storage costs are getting higher and higher, and distribution costs are getting higher and higher. While manufacturers are pursuing various kinds of growth, their prices are becoming more and more flat, many dealers are selling at a low profit, even without profit, and even some are still selling at a loss. Secondly, due to years of internal bad competition in engineering channels, the sales price list of products has become a dictionary for many contractor cost engineers. Thirdly, retail home improvement channels, multiple agents in the same region are mutually restrained, retail prices are determined by manufacturers, and retail channels are no longer competing for each other. Fourth, the advent of the e-commerce era is changing the traditional consumption habits of the Chinese people. Major manufacturers are also busy building their own e-commerce platforms. Under the above circumstances, the dealer's worries are self-evident. Mr. Xu, who has a certain influence in the lighting industry in southern Zhejiang, used to be the agent of Lei X brand in Wenzhou. Because he was not very obedient, he had to break with Lei X and switch to the agent of west X brand; At the beginning, the cooperation between each other during the honeymoon period was very pleasant. West X increased sales. Mr. Xu made a profit and got rid of the shackles and control of Ray X. Then, due to the phased problems of the quality of the West X brand, Mr. Xu had to use the lighting of the Lei X brand to deal with customers again. However, the West X brand suddenly forgot the sweetness of the honeymoon period and decided to break with Mr. Xu. Frequent brand changes in the short term will cause incalculable losses to dealers. A potential brand in Huizhou, West X, was originally an agent in Nanjing. Since the establishment of West X brand, it has been through a difficult start-up period. However, during their respective development periods, under the pressure of the growth of the manufacturers, the agent could not withstand the huge marketing expenses, and had to break up with his wife in the lighting industry and turn to the lantern. Distributors are important bridges connecting manufacturers and consumers in the lighting industry. But they are worried, they are confused. This is not a worry, not a grandstanding. They hope to have long-term and stable cooperative suppliers; They hope to have more pricing power and discourse power in the market competition; They hope to participate in some market decisions; They hope to suggest product research and development and market positioning; They are eager for a new mode of cooperation. I think good cooperation: it is no longer a big business, and the business is big. Instead, they are true partners and equality and mutual benefit in the true sense. In order to realize real equal cooperation, perhaps only distributors can become shareholders of manufacturers can distributors truly participate in market positioning and product research and development. The market needs the opening of good brands and the real deep resource combination of manufacturers. The past generation of enterprises may be able to rely on individuals, the present enterprise must need a good team to achieve, the future is a combination of resource integration and. Only by holding a group can we better survive the biting market Winter.