LED lighting enterprises expand 'invisible' channels into a trend

[Introduction] If divided by channel type, the channel promotion of LED lighting enterprises can be divided into three parts: circulation channel, Engineering channel and invisible channel. If divided by channel type, the channel promotion of LED lighting enterprises can be divided into three parts: circulation channel, Engineering channel and invisible channel. Invisible channels refer to non-traditional dealer channels, but key people or companies that can decide and advise customers. The so-called key person or company generally refers to the designer or design company, so the invisible channel is also called the designer channel. The invisible channels of domestic LED lighting industry mainly include home improvement companies, tooling companies, installation companies, design companies, commercial replacement, brand chain, engineering companies, etc. With the increasing diversification of sales modes, the application and development of invisible channels have become the part that LED lighting enterprises must consider and increase when expanding channels. The sales channels of lighting products from behind the scenes to before the stage are mainly concentrated on dealers, including circulation dealers and engineering dealers. In recent years, the number of LED enterprises has increased rapidly, and there are more and more products to be sold. The dealer channel is relatively fixed, so it is becoming more and more blocked. The person in charge of an LED company analyzed the reporter. With the rapid expansion of LED lighting industry, the product circulation of traditional sales channels is far from meeting the needs of enterprise development. In addition, the monopoly of traditional lighting giants on traditional channel resources such as circulation and engineering is also squeezing the sales channels of many emerging LED enterprises. Under such circumstances, how to broaden channels and contact target customers with new sales models has become the development trend of LED lighting industry. From the relevant data, at present, almost 60 sales of lighting products, especially engineering lamps, are dominated by designers in invisible channels, in this context, the designer channel has been frequently mentioned and highlighted in recent years from the concept. The construction of invisible channels is directly related to the future development strategy of enterprises, thus attracting the attention of many LED manufacturers and merchants. In order to seize this market opportunity, many brands and enterprises are increasing their efforts to develop invisible channels, and they have begun to lay out in advance and seize the highest point. The development of invisible channels has become a trend in the LED lighting industry. Huang Yumin, design director of Guangzhou light and shadow lighting design Co. , Ltd. believes that LED manufacturers attach importance to invisible channels because they hope to promote product sales through good communication with designers. On the one hand, they need to do some good projects, and the designers of the enterprise itself are not enough to support professional design; on the other hand, they need to expand sales and brand influence. Huang Yumin also said: designers should have been valued by the society. Smart manufacturers will respect designers' designs. If the project is successful, manufacturers will naturally get good returns, I just hope that the manufacturer will not only let the designer as a product salesman.