LED lighting encounters cost bottleneck

The purchasing mode has forced the sales mode to change. Zhang Baoqing, cost purchasing director of Beijing Guangyao Oriental Group Co. , Ltd. , told reporters that fine decoration has become a common practice in the industry. The direct result of this practice is that, A large number of building materials and household products that do not need to be purchased in the era of rough houses are now required to be purchased by developers, including lighting products. Zhang Baoqing told reporters that for scattered and personalized products, we purchase them through bidding, while for large and common building materials products, we generally adopt the method of strategic partners to purchase. The procurement mode of lighting products is just in the transition stage from bidding procurement to strategic partners. Similar to other parts procurement, developers pay attention to three aspects of lighting products: quality, price, installation and after-sales. Because there is a problem of installation, debugging and post-maintenance of lighting products, it is very important whether the manufacturer's services can keep up with it. Chen Hao, manager of the public relations department of Hangzhou Hongyan Electric Co. , Ltd. , said that the market is forcing lighting companies to transform and upgrade. We are seeking the transformation of the sales model, from the previous all-store sales model, and gradually expand the real estate engineering procurement and other fields. In the field of real estate Engineering Procurement, affordable housing is our current strategic focus. Due to the high cost control requirements of affordable housing, we mainly introduce some lighting products with high cost performance. According to Chen Xin, Hongyan Electric, which started as an electrician, has been involved in the LED industry since 2009. Through this new energy-saving light source product, it has fully entered the entire lighting industry chain and has made considerable gains in the real estate engineering market. Coincidentally, the penetration of the real estate engineering market has become the consensus of lighting enterprises. Zuo Huaimin, marketing manager of the marketing center of Nanjing Henderson Technology Co. , Ltd. , told reporters that the company has already carried out cooperation with developers, but it is still far from enough. The next step will continue to increase cooperation. At present, our cooperation with developers is all scattered projects obtained through bidding, and we have not carried out long-term strategic cooperation with real estate developers. In the next step, we also want to seek cooperation with developers, in particular, some large developers have established strategic partnerships. Cost is the bottleneck of LED, but the prospect is broad. Product upgrading is corresponding to the change of sales mode. Chen Wei believes that energy conservation and intelligence are the development direction of future lighting products. In order to cope with the changes in the market, we have made great efforts in product upgrading, such as the development of LED products and the intelligent control of nodes. Zhang Baoqing also believes that LED products are much better than traditional lighting products in terms of energy saving and service life. Although they have not yet adopted LED products, they have always been very concerned. Zuo Huaimin told reporters that in the communication with the developers, they found that they were more cautious about the use of LED products. Of course, the primary factor is the price problem. The price of LED products is several times or even ten times that of other lighting products. Another is the stability and applicability of LED products. Perhaps in the initial stage, LED products pay more attention to outdoor lighting. The types and styles of LED products specially suitable for indoor lighting are still less. Zhang Baoqing also admitted to reporters that there has been no reason to use LED products. Apart from the well-known price factors, the variety of LED products available is also an important factor. For example, at present, we have come into contact with LED products, such as downlights and spotlights, and indoor LED products. I believe many developers have the same feelings as us. But at the same time, Zuo Huaimin also believes that as the third generation light source, LED products are definitely the trend of future development. LED products in real estate market of penetration is already very obvious we of a brother the company just construction a Villa lighting project the whole a few 100,000 square meters of Villa all the LED lighting effect very good, developers and owners are also very satisfied. Qi Jiandong, assistant general manager of the purchasing department of Jiangsu Xincheng Real Estate Co. , Ltd. , told reporters that the factors to be considered in purchasing lighting products must be product quality, followed by price. The price of LED products is still on the high side, with relatively few purchases, accounting for about of the total purchases. It is mainly used in projects. In addition, it is some large public buildings undertaken by the company. According to Pei Jiandong: in the public buildings we have built, the proportion of LED products has reached more than 50, mainly considering the energy-saving effect of LED products in the use process. With the expansion of market demand, the price of LED products should gradually decrease, and then we will consider large-scale use of LED products. Wang Zhi, assistant manager of the group purchasing department of Sunshine Yibai Real Estate Group Co. , Ltd. , believes that although the cost of LED products is relatively high, it can play a role in improving the decoration grade of houses, can be used as a small selling point for housing sales. Of course, due to cost considerations, our LED products are mainly used in some projects at present, and the purchase proportion accounts for about 20% of the total purchase amount of lighting products. Shenzhen tuobang shares (002139) Hu Jingdong, the LED lighting division of the company, told reporters that for now, public buildings are the main application field of indoor LED lighting. In the residential field, the use of LED products is mainly concentrated in villas and other residential areas, and the price competitiveness of LED products in ordinary residential areas is obviously insufficient. Considering the cost factor, developers rarely use LED products. However, with the continuous decline in the price of LED products, this situation has begun to improve. In the long run, with the continuous improvement of product performance and the sharp drop in cost, LED lighting will occupy an important position in the future market, including the real estate engineering market.