LED lamps wholesale market is not optimistic1

In recent years, the wholesale market of LED lamps has surprised people both in investment promotion and in the later market, and the current situation is not optimistic. In 2012, as the outdoor policy will undoubtedly focus on the practice and implementation of developing a low-carbon economy, promoting advanced culture, and building a harmonious outdoor, high energy consumption and low efficiency, where will the wholesale of LED lamps with light pollution and high operating costs go? Through market investigation and analysis, it is concluded that the main market factors hindering the development of LED lamp wholesale market are as follows: 1. The market awareness is relatively low. Many lamp wholesale dealers are not very clear about this, I am used to the products that I am familiar with, and then return expensive new products, afraid of risks. At the same time, manufacturers and media have limited education on the promotion of LED energy-saving lamps, resulting in consumers often exclude LED energy-saving lamps from the alternative list when choosing energy-saving lamps. 2. Energy-saving lamp enterprises are fighting independently and lack long-term strategies. Many energy-saving lamp enterprises are currently staying at the level of order processing, there are obvious shortcomings in research and development design, sales team formation management, brand promotion, operation management and channel construction, especially some enterprises lack clear goals and positioning. With the ups and downs of the industry, in the future market competition, there is a lack of initiative and the possibility of being eliminated at any time. 3. There is a lack of trustworthy professional brands. There are not many professional lamp brands in China, and there are fewer professional energy-saving lamp brands. Apart from NVC Lighting and other brands, other lighting companies have problems in brand promotion and specialty store construction, such as late start and single operation method, resulting in a large part of the products being occupied by Osram and Philips. Under multiple pressures such as power shortage and high operating costs, the wholesale profits and added value of LED lamps have almost dropped to freezing point. Many enterprises have been forced to enter the stage of reshuffle and integration. Many operators have lost all their money, after the integration and reshuffle in 2011, the investment and operation of outdoor large screens tend to be rational. In order to conform to the development of the market and deepen the value of the media, the wholesale of LED lamps urgently needs to open up a pioneering road from scale to value to cope with the future development variables of outdoor advertising.