LED lamp customization prospect: both Test and opportunity1

In today's LED lighting industry, the market demand is becoming more and more diversified, and the competition among enterprises is becoming more and more fierce. Seeking survival has become the top priority for enterprises. After a long period of oversupply, consumers are no longer passive in their choices, and they are very keen on customized products. People are pursuing things with personality one after another. From personal clothes to house decoration, they all hope to be unique in today's LED lighting industry. The market demand is becoming more and more diversified, the competition among enterprises has become more and more fierce, and the pursuit of survival has become the top priority of enterprises. After a long period of oversupply, consumers are no longer passive in their choices, and they are very keen on customized products. People have pursued things with personality, from personal wear to the decoration of the house they live in, and customization has become a new trend. Customized production is included in the development of the new economy. Customization is also standardization and specialization at the same time. With the rapid increase of consumers' pursuit for the individuation of lamp products, people's call for lamps to adapt to different occasions and different lighting functions is rising, lamps suitable for various use requirements have also emerged. In the lighting market, the consumption of household lighting consumers is more rational from perceptual consumption. On the basis of taking into account the appearance, texture and lighting effect of the products, the brand reputation and quality assurance of the products are paid more attention, therefore, the requirements for materials and manufacturing techniques that determine the intrinsic value of lighting will become higher and higher. Therefore, in order to meet the consumer demand of the market, creating personalized and customized products has become a breakthrough for many LED lighting enterprises. Now more and more customers and consumers begin to express their demand for light environment. Manufacturers need to provide lighting products and lighting system solutions at the same time. Through reasonable matching of different products, create a good lighting effect. The promotion of consumers' consumption concept and behavior will definitely create more business opportunities and competitive advantages for LED lighting enterprises with higher technical level and better brand. Some enterprises with foresight in the industry immediately realized the necessity of innovation and development after experiencing the difficult market competition in the past. Compared with the traditional mass production with low price and low threshold, the products and services produced by mass customization have more customization links and have the characteristics of diversification and personalization. Enable customers to customize lighting products according to their needs. In this way, taking the road of customization can not only meet the market demand, but also promote the brand in the process, enhance the brand advantage of the enterprise and enhance the competitive strength of the enterprise. In the price war market where homogenization is serious and vicious competition continues, LED customization can undoubtedly help enterprises get rid of these stumbling blocks, enable enterprises to obtain differentiated competitiveness and maintain relatively high profit margins. The market can also return to a state of benign competition. LED itself has a low technical threshold, and enterprises can easily enter the traditional lighting market to compete. However, if it comes to the market segment of LED's customized market, the threshold is not low. Customization has relatively high requirements for enterprise standards, so there are not many manufacturers in the industry that can realize customized production. Compared with traditional conventional production, customization emphasizes more professionalism and preciseness, and also pays more attention to engineering quality. Moreover, the scope of customization is very broad, and customization can be realized from various aspects such as appearance design, Chip, Packaging Technology, splicing technology, etc. to achieve distinctive visual effects. Even designing scene systems or control systems that meet the personalized requirements of customers, and then distinguishing them from competitors' purchasing experience and after-sales service, etc. Customization of decoration is relatively easy to grasp. But when it comes to functional customization, it is difficult. The technology is professional, complex and costly, and it is difficult to produce in large quantities. And at the same time of customization, we should also pay attention to standardization. Efficiency can be guaranteed through standardized components and standardized production. Although with the steady economic growth, continuous technological progress and the decline in material costs, many LED enterprises look at more different levels of consumer markets and stimulate their needs. However, there are still many companies that maintain a wait-and-see attitude and dare not try rashly. Obviously, this series of output requires the enterprise to have certain strength and extraordinary response ability. In addition, how to pre-emptively capture customers' psychological demands and personalized solutions on products has also become a bottleneck for major LED enterprises to seek breakthroughs.