LED industry's full-load production still can't meet customer needs

With the decline in the price of LED lighting products, the company's sales have also seen explosive growth. Li Xuliang, chairman of LED lighting application enterprise qinshang Optoelectronics Co. , Ltd. , said that the company is currently producing at full capacity 24 hours a day, but it still cannot meet the needs of customers and needs to outsource some production links. Luo Jing, deputy general manager of marketing of Zhejiang Zhongzhou Optoelectronics Co. , Ltd. , a packaging enterprise, said that since the beginning of this year, traditional lighting enterprises have stepped up their efforts in LED transformation, companies including NVC, Hongyan, Delixi, etc. have issued many large orders to the packaging factory. The full-load production of packaging enterprises in the midstream will gradually transmit the market benefits to the upstream. After May this year, there was a major turning point in the industry, which was unexpected to entrepreneurs and experts in the entire industry. People originally thought that the industry turning point would appear in 2014, but now the sign that demand exceeds supply is very obvious. There are two main reasons behind this phenomenon. Zheng Tiemin, general manager of Inspur Huaguang, said that first, it has an important relationship with the launch of the indoor lighting market. Second, it is because domestic LED lighting companies, especially upstream companies, have not started enough. Zheng Tiemin introduced that from the second half of the previous year to last year, due to the reduction of product profits and the oversupply of the market, domestic manufacturers generally had insufficient construction, and the equipment was basically not 100 and operated. The supply and demand of the market remained balanced; The market demand has suddenly increased this year, but the complete start-up of the equipment requires a process, and the production capacity cannot keep up for the time being, so there is a situation in which demand exceeds supply. Wang Haibo, vice chairman of China Lighting Appliances Association and director of the Institute of Electric Light source materials of Nanjing University of Technology, also agreed with this view. On the one hand some time ago market situation bad industry chain lower reaches including circulation field of enterprise basic on are production to market ability can't have inventory. For example, chip manufacturers generally have a operating rate of less than 50. On the other hand, it is also because the cost performance of LED lighting products has the basic conditions for market sales and has been accepted by ordinary consumers. After all, the price is not much higher than that of energy-saving lamps. The improvement of cost performance of LED lighting products is an important reason for the rapid growth of the market. With the reduction of the price of LED lighting products, its cost performance has been continuously improved. From the perspective of the domestic market, LED lighting products were mainly used in projects, such as hotels, shopping malls, parking lots, etc. At present, there are more and more household consumers using LED lighting products, and the retail volume of dealers has increased, which naturally drives manufacturers to increase production. From the perspective of foreign markets, the demand for LED lighting products has also maintained growth, and the growth momentum has been very obvious since last year.