LED industry price fluctuations lead to low price competition

With the intensification of the price war in the LED lamp market, since the second half of this year, major LED lighting enterprises have lowered their prices one after another. For example, many LED bulbs have lowered their prices to varying degrees, such as 7WLED bulbs, it fell 37. 5% in June. 3, 36, some LED lighting manufacturers even fell by 40, causing sharp fluctuations in the price of the LED industry, causing low-cost competition. Faced with such a large price reduction tide, the living space of small and medium-sized LED lighting manufacturers will undoubtedly be squeezed. The living means of small and medium-sized LED manufacturers mainly rely on the price advantage of LED lamps, if the price of well-known brands falls, it is bound to grab part of the sales share of small and medium-sized enterprises, and the price of large enterprises has always been the benchmark of LED industry prices. If they adjust prices, it means that many LED lighting manufacturers will inevitably follow up and cut prices together. For small and medium-sized LED manufacturers that win by price, their profits are not high. If the price is reduced again, will it bring them a more serious blow? LED lighting found in visiting some LED factories in the ancient town that some enterprises believe that the price reduction of leading enterprises has little impact on them, LED lighting manufacturers that win by price have reserved a large price space. Even if large enterprises cut prices again, they are still on the high side compared with the price of small enterprises, which is still difficult for ordinary consumers to accept, however, many LED lighting manufacturers in ancient town are of good quality and affordable price, suitable for ordinary consumers. Small LED lighting manufacturers and large enterprises have different sales channels and are not competitors, so the squeeze is not big. However, some consumers said that if the price of LED lights of well-known brand enterprises drops, they will still choose brand products. After all, the brand influence is still quite large, although the prices of small and medium-sized LED lighting manufacturers are low, however, the quality of well-known brands is guaranteed, and the purchase is assured. In a word, the price reduction of large LED enterprises this time is more conducive to accelerating the trend of LED replacement and promoting the development of LED industry. For small and medium-sized LED lighting manufacturers, it does not mean life or death, there is still room for survival. Small and medium-sized LED lighting manufacturers can win greater development only by continuously improving the quality of their products and establishing their own brand awareness in this market competition.