LED industry observation: the current status of zhongshan guzhen lighting factory stores analysis

In the past two years, have a lot of lamp act the role ofing new stores all over the country rise successively, and spares no pains to come to light, zhongshan lighting factory and local old and new stores 'fight', propaganda promotion, investment promotion activities held by lively sensation. Zhongshan lighting factory and other areas of new stores investment promotion seminar, the author observes, 'location' is the first flagship stores the advantage of brand, to attract tenants. Lighting factory zhongshan station business circle in the majority with ready-made goods stores in business circle lights lighting factory zhongshan station, for example, is located in the center area and convenient transportation advantage by the personage inside course of study as a classic of ground, in the flourishing in stores, the various types of stores have roots. According to the on-site visit understands, business circle with professional lighting factory zhongshan station, finished products, integrated the three types of stores. Specialty stores, such as ancient a lamp accessories town and building lights are China, the international street lamp; Ready-made goods stores have hang seng boutique lighting city, HaoBang lighting city, king lighting city, brilliant lighting city, etc. ; Comprehensive stores have under construction set lighting lighting, commerce, catering accommodation, entertainment and leisure as one of the lighting square, for the people. In these is acted the role of stores have been completed, the ancient city a lamp accessories to provide all kinds of lamps and lanterns manufacture fittings; Finished class sells products rich, almost every store sales of the product has a traditional lanterns, crystal lamps and the LED lighting lamps and lanterns, LED the whole household, to meet the needs of different customers, but also different from other areas of business circle, with a single category of lamp act the role ofing is given priority to, a high-end markets, for example, the most stores sell lanterns, crystal lamps, LED lamps and lanterns of merchants for the minority. In lighting factory zhongshan station business circle, although the surrounding surrounded by all kinds of stores, in spite of the station, hotel, catering and other hardware facilities, but integrating lighting, commerce, hotels, catering, leisure, entertainment as one of the high-end comprehensive supermarket is blank, the predecessor is a hotel for the people for the people after the completion of lamp act the role ofing square will fill this gap. It is understood that is built for lighting square landmark building with 21 floors, area of 15 square meters, lighting lighting, commerce, catering accommodation, entertainment and leisure complex, and accommodate more than 500 five-star between shops, lighting, home lighting, commercial lighting, engineering lighting and lighting electric appliance etc series products. Product price level ground, loved by the dealer told me of the personage inside course of study, lighting factory zhongshan station business circle to sell products for technlogy, most grounding gas prices, this also became the lighting factory zhongshan station business circle characteristics, attracts many dealers across the country by the purchasing stock. The reporter understands to investigate, in the business circle lighting factory zhongshan station stores and shop along their sales product price class is given priority to with the medium; As a store on the ground floor shops, traditional crystal lamps and lanterns price more than the size of a few hundred to one thousand or so, with high-end stores and in comparison with the price of similar products of famous enterprises in the middle of the price difference is bigger, like lighting factory zhongshan station in business circle of lanterns providers prices of some famous brand is several thousand to more than ten thousand; And again, will be subject to same products LED to absorb dome light, most businesses now have launched adjustable light toning dome light, price in the range 80 to 200 the following; And in the LED business according to the product, for example, a 15 w LED downlight sold to 20 yuan. A lamp accessories in addition, the ancient city of collected including 3 class accessories manufacturers, product sales price. A businessman thought, positioning, selling price is no comparable, high-grade, you have your price, he also has his perfection and quite popular with the market in recent years even city ruifeng accessories, too, everyone is give priority to in order to sell accessories, the price gap is not big. As the change of The Times, the businessman of the demand is not only meet the previous lighting stores operating model, and the personage inside course of study is discussed for many times, lamp act the role ofing stores business model to keep pace with The Times, change the strategy, otherwise will be eliminated by the market. In lighting factory zhongshan station business circle, the author visited several stores, found that stores don't have much traffic, to store the products customers also is one of the few and sell-through rate is not high, mostly after ask the price to leave; There are many stores empty out many shops, somewhat quiet atmosphere, and stores also played the investment information. On the stores of investment promotion manual, in also be factors in the success of the investment promotion policies, many stores are now gradually changing past stores and businesses are charter and tenant relations, develop together but sex, is casting. Billboards in the hang seng lighting city, the author saw the hang seng to media industry and electricity factory stand for businessmen in offering the latest industry news, product sales platform, combining with the online sales, strive to gain for merchants. In addition, although now has city ruifeng accessories which rise, but the ancient city a lamp accessories is no less. Because the factory is located in zhongshan lamp act the role ofing, traffic convenience, of course, is self-evident, I came to the ancient one day lighting accessories city to see, open, large and small, replenish onr's stock, the train is also a vehicle parked in front of the shops, occasionally also can hear the voice of the buyers and sellers to discuss the price in the shop.