LED industry needs to speed up Channel upgrading to seize market share

Starting from 2013, China's LED lighting industry has ushered in a fast track of channel development, with LED lighting enterprises such as Jason, Changfang lighting and Yiguang electronics speeding up the layout of LED lighting channels. On the one hand, LED enterprises are speeding up the channel layout rapidly; on the other hand, traditional lighting such as Rex lighting and Opal lighting are undergoing rapid transformation towards LED lighting. The entire lighting market is full of gunpowder to seize channels. Recently, Opal lighting issued a notice to clean up and purify its channel system, so that the industry will once again increase the vigilance of the channel construction. Industry experts pointed out that so far, LED lighting product technology is very mature and suitable for large-scale promotion and application. However, the market has not grown rapidly and the sales channel has become a key factor in the development of enterprises. However, the competition for LED lighting dealers in 2013 was very fierce. Did you use channels to get the key chips for market competition? Opportunity equals speed. Now is the era of information development is very fast, technology is obviously very important. We can see that the upper, middle and lower reaches of the industry are developing very fast, accounting for a very large proportion, and the growth rate is also very fast. As can be seen from the statistical report, such rapid growth brings us a huge opportunity. The market share of China's top 10 lighting enterprises is not more than 10, so there is still a huge space in the market, but the market competition is very fierce. In such competition, it may be an opportunity or a challenge, and the technology is relatively scattered. In semiconductor applications, more products and more services are needed. It is well known that the top three lighting products are lamps or light sources. It is a light source, because the lamps and light sources at that time can be separated. China's energy-saving lamps can be sold to the United States. Bulbs are different from lamps, so they can be made different. After the birth of ED lighting, it is actually a very big challenge. The technology threshold is not too strong. The enterprises are no longer strong, the market becomes very scattered, and the market cycle is very short. , LED lighting product cycle is very short, now not in years, product cycle in months, very fast. The product cycle is short, so the gross profit space is reduced. Semiconductor Lighting also brings a lot of pain to employees. The original product can be invested a lot after it comes out, but it can also enjoy the technical and profit benefits it brings to you. It is difficult now. So speed is the advantage, how to improve the speed? Speed is not the speed of the company, and more sales and promotions. However, cruelty is equal to opportunity. Some people can't help but fall down, many enterprises will fall down, and those who survive after they fall down will bring opportunities.