LED industry faces slowing growth pressure

Driven by the country's expansion of domestic demand, trillion-dollar investment policy and a large number of infrastructure construction, the implementation of a large number of engineering projects is an opportunity and a challenge for LED display screen manufacturers that focus on engineering, the current round of interest rate cuts has just begun. After several interest rate cuts, the current benchmark deposit interest rate has fallen. On the evening of November 21, the central bank released a message that the benchmark interest rate for RMB loans and deposits of financial institutions will be lowered from November 22, and the benchmark interest rate for one-year loans of financial institutions will be lowered by 0. 4 percentage points to 5. 6; The one-year deposit benchmark interest rate was lowered by 0. 25 percentage points to 2. 75; The benchmark interest rate for loans over 5 years is 6. 15 (Previously 6. 55)The interest rates of other grades are adjusted accordingly. Industry analysts pointed out that this shows a significant cooling of the current economy. No matter from the perspective of time or from the perspective of the magnitude, the current round of interest rate cuts has not yet passed more than half, and the stimulus to economic growth remains to be seen. In the current economic slowdown environment, the entire LED display industry may still face the pressure of slowing growth. Both large and small and medium-sized enterprises hope to reduce costs, especially capital-intensive manufacturing enterprises, the direct effect of the interest rate cut is to reduce the capital cost of enterprises and seek expansion with high efficiency and low cost. Under the environment of the central bank's interest rate cut, small and medium-sized manufacturing enterprises of LED display screen want to get out of trouble, it still needs its own plan and determination to get rid of the predicament, and the policy support of government departments is also one of the important factors. The low-cost and efficient marketing promotion for the target consumer group is a wise choice. Relying on the network, paying attention to the development of e-commerce, reducing the promotion costs of enterprise products, and seeking high-efficiency and low-cost expansion methods will be an effective way. Independent innovation has a long way to go. Under the influence of the international financial crisis and the premise of this central bank interest rate cut, LED enterprises encounter difficulties in operation. When the economic situation is good, some enterprises may lack the foresight and motivation of independent innovation, but when it comes to an extraordinary time, the huge demonstration effect of independent innovation will immediately appear, and enterprises that usually do not attach importance to independent innovation will also be forced to take the lead in innovation, otherwise, the road will get narrower and narrower.