LED industry Channel providers in 2014 need to find a correct position

If you don't keep up with the pace of LED lighting, even the traditional lighting Channel Masters may be eliminated. Now, the wave of LED lighting has pushed channel operators to the crossroads where choices must be made. Channel providers are faced with the confusion, worry and pressure of choosing products, manufacturers and brands again. This choice is more like gambling. If you make a wrong bet, you will be eliminated. Therefore, in the chaotic LED lighting market, distributors must first ask themselves: how should I exist? How to find your own business positioning and create irreplaceable value? Only after positive thinking and correct answers can the channel provider promote the follow-up choices and business operations to the right track. To keep up with the pace of LED lighting, distributors are not only making the right choice, but also repositioning and replanning their business and career, actively creating their own living resources and environment, and making the enterprise's foundation last forever. We believe that the key to the survival resources of channel providers lies in the creation of a networked business ecosystem and the creation of channel brands. To create a networked business ecosystem, it is necessary to develop and establish channel outlets, which must have both quantity and scale, as well as coverage and coverage levels. These outlets should have continuous and frequent business contacts, and mainly operate the brands of channel agents in terms of store space and manpower investment. The channel provider has long-term business guidance, support and management functions for the network, and must also determine the business positioning in advance. It is a single business ( Such as wholesale, distribution, engineering or home, business photos, light sources) Or integrated business, then determine whether to develop a single system or multiple systems. In the networked business ecosystem, it is necessary to create the channel brand of the channel provider, so that manufacturers can realize the network strength of the channel provider, such as the number and scale of outlets, coverage level and Operation quality. It is also necessary for manufacturers to realize the network control power of channel providers, such as appeal, influence, loyalty and rule making and maintenance. Channel providers can use the manufacturer's brand to build a network, but they must transform the brand power of the manufacturer into the brand power of the channel provider. Only when the two brands are bright and dark can the channel provider firmly establish its market position. Even if the manufacturer's brand is withdrawn, the channel provider can still make a comeback. Ambitious channel providers will not wait and see, nor will they follow the trend, but will bravely advance. Some channel providers may not be large or just starting now, but knowing how to exist, there must be the fate of the future.