LED headlights become a new device for manufacturers to increase profits, traditional automotive lighting is polarized

LED headlights become a new device for manufacturers to increase benefits. Traditional automotive lighting presents polarization. After the Shenzhen Electronics Show, various information and promotional activities from manufacturers such as automotive LED headlights, LED modified work lights, various high-brightness xenon lamps, original ballasts, etc. Bashing. Judging from the visits to Henan prefecture-level cities from the end of the month to the beginning of the month, the actual operating conditions of the traditional channels of Henan auto lamp stores and auto lamp upgrade shops are very different. Most of the stores will generally introduce various brands of hot-selling automotive electronic products, such as car headlight assemblies, car LED headlights, and high-brightness xenon lamps. Stores with a little sales will ship them directly from Guangdong manufacturers. Judging from the enthusiasm of car owners and the profitability of product sales, automotive LED headlights have truly become a new tool for many auto supplies wholesalers. Headlight assembly, due to S shop’s interception of new models, the limited number of models that can be installed in the assembly, and many stores wait and see on product stability, leading to the fact that the headlight assembly is temporarily seen in traditional channels. Pay less. It's the S shop that is throwing an olive branch on the headlight assembly on new models. Traditional car lighting (car light source) is polarized. Most of them are complaining about price wars, the profit is too thin, and the profit of the headlight assembly package installation in the auto parts city is only yuan or even less. Those who do wholesale do not dare to stock up on a large scale. New products that are released every month, if they don’t have S-store resources, would not dare to take the initiative to stock up for promotion. The barriers to entry are low. The salesperson or technician in the store, with a little resource, immediately jumps out and does it alone, and it is impossible to guard against. But in China, it seems that there has never been a lack of market demand. What is lacking is a business philosophy and an excellent team. In most prefecture-level cities and even counties in Henan, there are individual shops that refit lenses or install xenon lamps on vehicles, and they are well-run and prosperous. However, from the overall situation, the following characteristics seem to have become common: a good leader, a enthusiastic, diligent, and technical store owner who actually participates in store operations, occasionally changing a few lenses, To upgrade the car lights, in a relatively small industry circle, whether it is peers or customers, the word-of-mouth effect spreads very quickly. There is a strong brand awareness. The price war is flying all over the sky. Finally, there are car owners who take the initiative to come to consult, open the *** yuan package to install, and the car owner turned to other homes to install it. After *, I was puzzled. In fact, to find out the needs of car owners, the first brand car lights (fortunately, the car light brands and manufacturers recommended by Cloud Car Light) are the first to be cheaper, so the transaction rate will be a few percent higher, and it will be easier for everyone to remember. Dare to invest Choose a top brand. After the two parties have established a strategic cooperation, the conventional sources of goods dare to stock up. This is a magic weapon that can meet the timeliness of delivery and the best time to grasp customers. At the same time, the display and display in the store must have an atmosphere, such as headlight assembly and car LED light source*. There must be an image of power display, good store refitting lens and car light upgrade, there must be professional light modification equipment, and dimming Equipment, seeing is believing, coupled with unique in-store promotions and offers, it is easier to stimulate consumer enthusiasm. Doing a good job in WeChat marketing, group learning and mutual exchanges and learning are also aspects where good stores dare to spend time and energy. Such perseverance will definitely yield great results. Have the expertise to adapt to local conditions and wait for opportunities to become a car light supplier for some local S stores, or provide fixed loading construction for auto trade stores, or serve a car club and fixed units, or car light upgrade technology* Professional, or delivery and construction for the county's large and small car beauty shops * promptly, etc. There is always a specialty that is difficult for others to imitate and surpass, and it is also an important weight for its multiple profit channels.