LED glue industry is booming Zhengzhou Zhongyuan applied 'two brushes' to grab the market

This year is the key year for the incandescent lamp ban campaign to enter into Mass Effect. The demand for LED lighting market is gradually increasing, and the domestic LED packaging market is growing rapidly, which makes the LED glue industry also take advantage of the trend. When it comes to LED glue, the industry may be familiar with international brands such as Dow Corning, shinyue, Hitachi and Toshiba. However, in recent years, more and more domestic enterprises are gradually familiar with each other. Zhengzhou Zhongyuan Applied Technology Research and Development Co. , Ltd (Hereinafter referred to as Zhengzhou Zhongyuan application)Is one of them. Zhengzhou Zhongyuan application was founded in 1983 and is one of the domestic powerful enterprises in the glue industry, the products are widely used in construction, bridges, military industry, solar energy, automobiles, steel structure anti-corrosion, LED industry, electronics and other fields, with an annual output value of 0. 7 billion yuan in 2013. Strictly control the quality. According to Zhang Yanhong, deputy general manager of Zhengzhou Zhongyuan applied technology, since its establishment, the company has always placed product quality in the first place, the LED packaging glue developed and produced by the Institute has been well received by the market, and has formed stable sales in LED electronic glue, electronic potting glue, thermal conductive silicone grease, etc. In the field of LED packaging glue, after more than two years of hard work, the comprehensive performance of the developed MF4170, MF4160 and other products has exceeded that of similar foreign products. In the cooperation with customers, Zhang Yanhong found that no matter what size of customers, their requirements for product quality are in the first place. Once there is a problem with glue, will involve a large amount of compensation; Secondly, the comprehensive strength of glue enterprises is also of concern to customers, because customers are not sure whether there will be problems with your glue. Once there are problems, do you have the courage and economic strength to take responsibility. Based on this, for more than 30 years, Zhongyuan application has always placed product quality at the top of the list. Most of the raw materials selected by the company are imported from Japan, Germany, etc. , and have strict control over raw materials entering the factory, product production, factory inspection, etc, this guarantees the quality of the product to a large extent, and the production equipment and test equipment are purchased with today's advanced equipment, which ensures the stability of the production process. In addition, the main materials of glue are all synthesized by the company's own laboratory to ensure excellent quality to a large extent. In addition, providing customers with considerate in-sale and after-sales services has become a link that Zhengzhou Zhongyuan attaches importance. At present, the company has 7 major sales branches and 44 offices across the country. If customers have any questions, business personnel can reach anywhere except Taiwan within 24 hours, researchers can reach any part of the country within 48 hours. Zhang Yanhong told the editor of China LED network. We have been practicing international product quality, international after-sales service and domestic competitive product prices. Compared with the sales model of international brands based on agency, Zhengzhou Zhongyuan application sales model is mainly based on direct sales, supplemented by agency. Focusing on innovative research and development, as a young enterprise in the field of LED glue, Zhengzhou Zhongyuan application can grow rapidly in a short period of time. Focusing on research and development and independent innovation is an important driving force. According to reports, since the establishment of Zhengzhou Zhongyuan application, it has always adhered to the concept of taking technology as the core, established a number of research laboratories, and paid special attention to the personnel training of research and development teams, at present, the company has a strong research and development team including doctors and masters. At present, technical talents account for about 15. 5% of the company's total employees. Zhengzhou Zhongyuan application said that LED glue will be an important direction for the company's vigorous development, and huge manpower and material resources will be invested in product research and development, production and sales. Innovation is the driving force for enterprise development, while patent protection protects independent innovation. Zhengzhou Zhongyuan application realized that patents are not only an umbrella for enterprise innovation, but also a weapon in commercial competition. Therefore, preparations for patent applications began in 2009, and more than 30 national patents have been declared so far. Domestic glue has made rapid progress in product quality in recent years, and the comprehensive performance of some excellent domestic manufacturers has reached international standards. Zhang Yanhong believes that if there is a gap with foreign glue enterprises, so it is more reflected in the concept. Foreign enterprises pursue continuous innovation of products, technology and usage habits, while domestic enterprises are more likely to catch up, after foreign companies launch their products, they will catch up. Now, what domestic companies lack is not technology, but more research and development concepts. It is worth noting that while domestic glue enterprises are continuously improving their product quality and their market share is rising rapidly, the price of LED glue has been declining. Zhang Yanhong said that there are two reasons for the current decline in product prices. On the one hand, it comes from malicious price competition in the industry. Such price competition is at the expense of product quality, on the other hand, it is caused by the product life cycle. All products will have a process of continuous price reduction during the recession period until this product is replaced by other products or its own renewal is completed. Judging from the current market situation, this trend will stop only when LED glue completes its own renewal. Regarding the future development trend of the packaging glue market, Zhang Yanhong believes that the packaging glue market has a huge market capacity in the short term, but the technological progress speed of the LED industry itself cannot be ignored, perhaps in the uncertain future, LED products can be directly used without glue packaging. These are all possible. If the whole market does not want to be eliminated by the big environment, it is necessary to base itself on product innovation and keep pace with the times, only the continuous innovation of products is the foundation of their own development.