LED era is coming, Sino-German enterprise cooperation is deepening

In the past two years, LED application products have just been put on the market. Due to unstable performance, they have been questioned. However, from the Foshan German LED industry exchange seminar, the German government, enterprises and lighting application designers are very recognized for LED lighting. At the same time, the German government requires Germany to replace all public lighting with LED lighting by 2020, with a sharp increase in market potential. The Frankfurt exhibition has come to an end. Through the five-day exhibition, we can clearly know that the LED era has undoubtedly come. First, the European lighting technology world represented by Germany, but their attitude towards the application of new technology products is very conservative and they dare not promote it to the market. However, at this year's Frankfurt exhibition, all participating German and other European lighting companies have launched LED lighting products and related supporting products and services. Second, in the first two years, LED application products have just been put on the market, and have been questioned due to unstable performance. However, from the Foshan German LED industry exchange seminar, the German government, enterprises and lighting application designers are very recognized for LED lighting. At the same time, the German government requires Germany to replace all public lighting with LED lighting by 2020, with a sharp increase in market potential. Third, exhibitors not only introduce LED products, but also more and more products are integrated into new LED designs and applications. For example, Philips displays its newly designed OLED chandeliers, which can change colors with different music rhythms; Osram's new modular lighting technology design can adjust lighting according to students' daily fatigue state. The LED industry has undoubtedly developed in an all-round way. At the same time, we have noticed that Chinese and German companies have recognized each other and cooperated quickly, showing obvious and positive changes: first, some European exhibitors in the early days, including German and Italian companies, it is very exclusive to Chinese companies to participate in and observe the exhibition. But this year, many foreign friends took the initiative to talk to us about China's lighting development and product design. During the exhibition, we negotiated with several German companies. They all recognized the Chinese market and expressed their willingness to cooperate and jointly explore the Chinese market. Second, the visa for the early participation in Frankfurt was very difficult. There was a delegation organized by Zhejiang, and more than 20 people were refused. The current visa for the exhibition is gradually relaxed, and there is a visa invitation letter provided by the Frankfurt exhibition, which can get a German visa very smoothly. Third, the details can also explain the changes. The restaurant that serves lunch at the German exhibition has a Chinese slogan: freshly baked, good taste! It can be seen that the exhibition pays more and more attention to Chinese exhibitors and provides corresponding services. Fourth, the trade between Germany and China is currently developing well, reaching a trade surplus: China's share of products exported to Germany accounts for 6. 1, Germany's exports to China accounted for 8. 2; At the same time, Frankfurt has become the offshore RMB trading center in the euro zone. LED industry is an industry that focuses on development and is developing rapidly. We believe that by combining China's manufacturing advantages with Germany's technological advantages and the innovative business cooperation model, the future of Sino-German LED industry will surely be better.