LED enterprises rely on the government rather than themselves

Wang Donglei, chairman of Dehao Runda, once said such words: although government subsidies are still continuing, the intensity and intensity of subsidies are decreasing. If there is no government subsidy, the profit of the enterprise will have an impact, but if the enterprise wants to develop healthily, it can rely on government subsidies alone in the initial stage, but it has little significance for the enterprise's operation in the long run, and the enterprise will still have to be self-reliant in the end. In 2013, government subsidies were a hot topic for the lighting industry. Sanan Optoelectronics, Dehao Runda, Huacan Optoelectronics, Wanrun technology, etc. , enterprises that benefit from government subsidies to varying degrees, such as the river, sanan Optronics won the first prize with more than 3 billion yuan in subsidies from provincial, municipal and county governments in three years. At the beginning of 2014, many enterprises announced to the public that they had received financial subsidies and funding from all levels of government. For example, on January 29, Sanan Optronics Xiamen subsidiary received a subsidy of 24 million yuan for four-chamber connecting machines of MOCVD equipment allocated by Xiamen Siming district government; Ruifeng Optoelectronics announced on the evening of February 12 that the company received 4. 95 million yuan of funding from Shenzhen Municipal Finance Committee; Suzhou xinnajing Optoelectronics, a subsidiary of xinhaiyi Holdings, received 30 million yuan of science and technology development funds from the Science and Technology Bureau and the finance bureau of Suzhou Industrial Park on February 13. From 2013 to 2014, the subsidy policies successively introduced by the government caused controversy. Some people in the industry believe that the current stage is in a critical period for domestic LED lighting to cope with market innovation. The state has issued relevant support policies for LED lighting industry and decentralized some subsidy funds, it can effectively help enterprises tide over difficulties and help them develop rapidly. There are also lighting personages who propose that government subsidies stimulate the rapid development of LED industry, but excessive subsidies support, on the one hand, makes enterprises lose market acumen, affecting the orderly market competition; On the other hand, it has also caused the phenomenon of being divorced from reality and breeding fraud. In addition, government subsidies prefer large enterprises and leading enterprises, and it is difficult for small and medium-sized enterprises to get a share. Government subsidies appropriately weaken the market and play a greater role. In the early stage of LED lighting development, the guiding and supporting role of government subsidies to the upstream chip industry has been achieved. Now the chip technology has become increasingly mature and the cost has reached the outbreak point. Therefore, relevant enterprises should turn government support into productivity. If the funds subsidized by the government cannot become the ability of the enterprise to make profits, but continue to blindly seek government subsidies or the capital market to circle money, how can such an enterprise itself be trusted by its customers when it is already in jeopardy? How can enterprises make great progress? For the application market, appropriate government subsidies are also conducive to the development of enterprises, but compared with the former energy-saving lamps, their operation is much more difficult: On the one hand, the cost of LED products changes greatly, take engineering lighting as an example: it takes a long time from bidding to project implementation, and the possible result is that the price at the time of bidding has not attracted much from the time of product procurement; On the other hand, the big change of LED application products is the integration of light sources and lamps, which greatly increases the types of products, and the product specifications produced by each enterprise are inconsistent, the technical standards for bidding are difficult to unify and have a wide variety, and the difficulty of bidding is greatly increased. In general, the LED lighting industry has overcapacity, and the role of government subsidies should be weakened. The market should play a greater role at this stage. In this way, enterprises can be more confident and energetic, and the lighting industry can show a more positive upward development trend. Relying on the government to enrich blood is not as good as subsidizing one's own blood. For a growing enterprise, it is very beneficial, especially for small and medium-sized enterprises. As the enterprise has just begun to enter the development track, if the government can give certain financial support, it will give timely help to the development of the enterprise. However, such small and medium-sized enterprises must have certain advantages or patents, so it will be relatively easy to apply for government subsidies. In fact, government subsidies are a double-edged sword. Government subsidies are generally given financial support, and the key depends on how enterprises allocate the subsidy funds. Some enterprises use improper means to defraud government subsidies for the sake of immediate interests, but they refuse to devote their thoughts to how to enhance the strength of enterprises. Although such enterprises can receive government subsidies once or twice, after that, it is impossible to develop well and even be abandoned by the market. Therefore, if an enterprise wants to develop in the long run, it cannot blindly rely on enriching blood, but must be able to make blood. Only with strong hematopoietic function can it make great progress. If a company wants to expand and strengthen its market, it should rely on its precise positioning, high-quality products and good consumer reputation. At the same time, it is also necessary to comply with the needs of consumers for production and achieve win-win results with merchants.