LED display screen market competition is fierce

At present, although the competition of LED electronic display in mainland China is fierce, it is still in the early stage. The key indicators of competition are reflected in price, quality, delivery period, after-sales service and other aspects. The price factors are especially prominent at this stage. In 2012, the price of LED display continued to decline, with a year-on-year decline of 15-2011-Natural 20. The reason is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The decline in prices has further reduced gross profit margins. According to industry insiders, the gross profit margin of LED electronic display manufacturers, which are mainly based on channels, has dropped to 10- 15. The gross profit margin of the Engineering channel is still above 20. The LED electronic display industry has entered an integration period, and some small and medium-sized enterprises will be phased out in the next few years. In the integration stage, LED electronic display screen manufacturers with technical strength and capital strength are expected to use the power of the capital market and the advantages of the enterprise's own technology and channels to achieve rapid development. Future 2- In 3 years, the industrial concentration of LED electronic display will increase rapidly. As the LED electronic display industry has entered a mature period, its market size will maintain a steady growth trend. Some insiders predict that the market growth of LED electronic display will remain at 10-10 in the next few years-Natural 20. In the future, the profit growth of LED electronic display screen will mainly come from the replacement market of traditional inkjet, neon lights and billboards, as well as the multi-functional led electronic display screen market of high definition, 3D and intelligence.