LED development is centralized enterprises need to have the consciousness of crisis

LED development is centralized enterprise needs to have crisis consciousness

abstract: the domestic LED chip supply capacity is far cannot satisfy the need, must also have a large number of imports. In the face of opportunities and challenges brought by the industry, enterprise how to deal with? How to leap high brightness smoothly age? Recently, the Aladdin lighting network reporter interviewed Jiang Zhongyong hangzhou silan Ming xin technology co. , LTD. General manager.

with the rapid development of LED industry upstream, chip as the technology content is higher in the LED industry chain of a is becoming more and more conspicuous. But the domestic LED chip supply capacity is far cannot satisfy the need, must also be a large number of imports. In the face of opportunities and challenges brought by the industry, enterprise is how to deal with? How to leap high brightness smoothly age? Recently, the Aladdin lighting network reporter interviewed Jiang Zhongyong hangzhou silan Ming xin technology co. , LTD. General manager.

small chip brightness of LED large screen light tiananmen square promoted to develop key

in 2009, the 60th anniversary of National Day on both sides of the monument to the people's heroes in tiananmen square, two pieces of a total area of 500 square meters of LED display of the 'heart', from silan core. Its core display device using the silan Ming independent research and development production of tricolor high brightness LED chips, it is also the only the chip made in China with the world's leading LED manufacturers, the products of the company to compete. This screen adopts 16 mm full color LED pixel point spacing, single resolution of 3072 x 320, a total of nearly 6 million only USES the tricolor LED chip, become a focal point of the National Day parade. Silan Ming core is an important project in the domestic market to international market transformation milestone.

silan Ming core production of LED chips are widely used in the family the full color LED, traffic lights and other high-end applications. Due to the product quality is stable, reliable, good market feedback, won a high popularity in the domestic LED chip industry, form the silan Ming core brand advantage. Silan Ming core at the end of 2008 started to send high brightness red chips, last year of high brightness red LED chip research and development has achieved excellent results. Jiang mentioned, this year, hangzhou silan Ming xin company developed the vertical structure of high brightness red light, namely a high brightness red chips can replace traditional panchromatic module two ordinary red chips, not only significantly lower cost, and high reliability. He also disclosed that the company's current research focuses on lighting small chip brightness in ascension.

the quality of the product occupies very important position in the competition, in asked silan Ming xin company is how to ensure the quality of the products, answer to jiang, he once served as the silan integrated executive vice President. Silan Ming core can be Shared and silan integrated resources, with the help of more than 20 years of accumulated microelectronics field of production and quality management experience, and combine with the LED industry, the formation of silan Ming xin company's core competitiveness.

in order to better meet customer demand, the year to July, hangzhou silan Ming core of the company's production capacity has reached 500 kk per month. In the correct decision of the company leadership, led by 'quality achievements brand, science and technology to create the bright core' as the enterprise development policy, through the joint efforts of company employees at the end of this year may be expected 800 kk/month plan.

LED by the more hasten is centralized enterprise development crisis consciousness

epitaxy chip industry has developed rapidly in our country, the enterprise is a big demand for equipment and materials, and it is very clear, the characteristics of the upstream equipment needed for the LED is expensive, time of delivery is long. More than 90% of the upstream equipment is imported at the same time, the main parts are imported, this brought great influence to Chinese enterprises. As mentioned jiang: 'LED the development of the bottleneck is the limitation of equipment, controlled by foreign equipment suppliers, that is to control the speed the development of the domestic LED industry. '

China LED industry to develop rapidly, the need to focus on key equipment, key raw materials. Especially in upper reaches of the epitaxial wafer and chip industry, not only will use equipment, did not dare to move equipment. No understanding of the key equipment and master, it is very difficult to make a distinctive products, more difficult to speak new techniques, new technologies.

with the continuous development of LED industry, LED the related industrial chain profits will be reduced, jiang told us that the continuous development of LED industry, will be more and more tend to be more centralized, enterprise should have crisis consciousness, control the pace of enterprise development, consolidate display market occupancy rate at the same time, the intensive market, and further extend the new application fields.

leds as the third generation of light source, prospects are bright, the application of general lighting market in the future, will drive the second wave of growth of LED industry. When after the wave, the LED chip supply exceeds demand, the price fell sharply, will accelerate the integration of industry, then LED the market will be more bullish on the downstream industry chain. Enterprises will be capable of risk against the downstream integration enterprise. As mentioned: jiang enterprises should have the consciousness of crisis.

silan Ming core has been holding the idea of 'Chinese core' best quality. Through four years of marketing, the market share of over 55%, and outdoor display screens become the preferred chip manufacturers. When it comes to silan Ming core development goals and outlook of the future, confident jiang told us, 'we need to do a world famous LED chip production enterprise. ”