LED demand welcomes fierce competition in the summer market

The new quotation from LEDinside, the green energy business division of TrendForce, a market research institution, shows that the quotation decline range of lighting LED in the second quarter of 2014 is between 3 ~ 7; Backlight LED quotation fell by about 5- The range varies from 10 to 10, with an average decline of 13. 5% this quarter due to fierce competition in the direct LED market. In the second quarter, the prices of high-power and medium-power LED lighting continued to decline. The medium-power 5630 Korean manufacturers represented by Samsung still adopted a low-price strategy to seize the market; The high-power price drop is more obvious than other products, especially high-brightness LED (120-140lm)The overall decline reached 7; As for the COB part, product line expansion and performance improvement are the development priorities of various manufacturers. On the whole, the product lines at least under 30W need to be complete, and lighting manufacturers are willing to place orders. Guo Zhihao, deputy research manager of LEDinside, said that the current average level of visibility for backlight LED orders is 1- In 2 months, the rate of chip and packaging manufacturers has increased. Although LED manufacturers maintain a high-end growth rate, their revenue is subject to 10- 15 The impact of the price drop, the profit margin is still limited, so LED manufacturers have a conservative wait-and-see attitude toward the visibility of the third quarter of the orders in hand. Guo Zhihao further stated that the goal of LED manufacturers this year is to actively develop niche markets ( Applications such as lights, flashed and UVLED)With high value-added LED ( High color saturation backlight LED and high color rendering Lighting LED)To gradually reduce the proportion of backlight products. Later, in terms of kinetic energy, the demand for large-size and 4K high-resolution TV market increased in the World Cup in Brazil in June, and after the implementation of fermentation and energy-saving measures for lighting applications in nuclear energy issues, it is expected to accelerate the penetration rate of LED lighting.