LED bulb lamp is expensive and difficult to promote

According to the Guangzhou Administration for Industry and Commerce, the Guangzhou Institute of Quality Supervision and Inspection was recently commissioned to conduct a sampling inspection on the quality of 30 LED bulb lamps sold by 18 enterprises in the circulation field in Guangzhou. After inspection, no unqualified items were found in the 15 samples, and the 15 samples were judged as unqualified in the supervision, with a unqualified rate of 50. Among them, MLSLED bulb lamp (Warm White), Shang Jin LED bulb lamp (Energy-saving 6 W), Suori 2U electronic energy-saving lamp chrysanthemum series (Super bright) Brand products such as ouyida technology, resno lighting, Jin Dian lighting appliance factory and other manufacturers are on the list. This result surprised consumers. It is understood that the LED bulb spot check unqualified items mainly focus on the rated voltage, rated frequency, use restrictions and other signs are not clear, the identification information is incomplete, it is easy to cause safety hazards in installation and use. In addition, the insulation resistance and dielectric strength of 7 kinds of bulbs after wet treatment do not meet the requirements, and breakdown in the dielectric strength test may be due to the use of poor quality insulation materials, it poses a security threat to consumers' lives and property. Big brand LED bulb lamps are expensive and the qualified rate of LED bulb lamps is so low that some experts in the industry believe that there are many and scattered LED market enterprises at present, and there may be as many as thousands of brands, however, there are not many truly trustworthy brands. In fact, products with market prices below 30 yuan are basically unreliable. Is this really the case in the market? The reporter visited Guangzhou B & Q, home, Ma Hui home and other building materials markets to learn that LED spherical bulbs are new in concept, beautiful in appearance and high in price. In the B & Q Guangzhou Haizhu store, the difference from the energy-saving lamp spiral is that the LED bulb is close to the traditional incandescent bulb shape, and the lamp cap is similar to the incandescent lamp spiral pattern, but the product appearance is more beautiful and simple. The LED bulbs sold here are mostly foreign brands such as Philips and Osram. Among them, Philips 9-watt LED bulb is sold in 74 yuan and Osram 9-watt LED bulb is sold in 49 yuan. According to Miss Cai, a guide for the lighting area of baianju Haizhu store, the price of LED bulb lamps was more expensive when they first came to the market the year before last. The prices of big brands were above 100 yuan, and now they are still the price after policy subsidies and promotions. It is understood that the price of LED bulbs of domestic brands is relatively low, about 20 ~ 40 yuan. Pan Wenbo, founder of the Guangzhou International Lighting Exhibition, revealed that LED bulbs now have a tendency to re-enter the vicious competition of energy-saving lamps. In a wholesale market in Zhongshan Ancient Town, various components of LED bulbs have been standardized and can be assembled by themselves. For example, a 3-watt LED bulb costs about 7 yuan. In order to seize market share, some 5-watt LED bulbs are even sold to 12 yuan. Under the vicious competition, the products produced must be priced at the price, resulting in the production of products that make consumers dissatisfied, making LED lighting difficult to promote, thus forming a vicious circle. Low-cost LED bulb lamps are hard to find. Bulb lamps and lamps are the replacement light source types with high demand in the current LED market due to their high consumer acceptance and strong replaceability. Taking a 9 w led bulb as an example, the brightness is equivalent to a 60 W incandescent lamp, which can save energy by 80 compared with an incandescent lamp, save 50 compared with an energy-saving lamp, and have a service life of 15000 hours. Take Guangzhou once. According to the calculation of 6 yuan, on the basis of one year of use, the initial purchase cost of one year is lower than that of incandescent lamps and electronic energy-saving lamps. However, LED bulb products also have shortcomings. For example, incandescent lamps can be used in kitchens, while LED bulb lamps are easily damaged if they are used in kitchens and are easily interfered by lampblack and dust; In addition, the application of LED bulbs to replace incandescent lamps is a relatively popular place, but the current high price of LED bulbs is obviously unacceptable to consumers. Industry insiders pointed out that the lower price of LED bulb lamps is the demand of China's lighting market, and reducing cost waste is one of the bases for reducing LED prices. However, it is also an effective way to reduce the market price of LED bulb lamps by adopting the wholesale and retail methods in the sales channels, taking the supermarket and hardware stores to reduce the sales cost.