In the cold winter, coal gives us warmth. However, who knows the cold winter of the coal industry, so coal companies have to start exploring their own New World. Xishan Coal and Electricity Group has invested millions of water to test the LED lighting industry. In November 29, Xishan Coal and Electricity Group and Guangzhou Guangwei Lighting Technology Co. , Ltd. (Hereinafter referred to as lighting) The joint venture of Taiyuan Xishan light was unveiled for Lighting Technology Co. , Ltd. The registered capital of the company is 10 million yuan, and its products include all kinds of explosion-proof lamps, LED light sources, street lamps and other commercial lighting products and road lighting products used in mines, with an estimated annual sales revenue of 30 million yuan. it plans to build a large-scale high-power LED lighting production base in Shanxi province within 5 years. The year 2013 will be a bloody river of LED lighting, and LED enterprises will attack traditional enterprises with fierce attacks. At present, state-owned coal enterprises have both opportunities and risks in entering the lighting market. Guo Yilun, a senior observer of the lighting industry, said. According to a person surnamed Yang from Guangwei lighting marketing department, in order to increase the market share of LED industrial and mining lighting, Guangwei lighting hit it off with Xishan Coal and Electricity Group, which is implementing the transformation of high-tech industries. Taiyuan Xishan Guangwei Lighting Technology Co. , Ltd. is expected to be officially put into production in February 2013. According to people familiar with the matter, Xishan Coal and Electricity Group, which has put the industrial transformation on the agenda, is not on the rise to enter the lighting industry. Previously, Xishan Coal and Electricity Group found a number of LED lighting companies to seek cooperation, and then set the light as lighting. The two sides jointly invested 10 million, of which Xishan Coal and Electricity Group accounted for the majority, and the specific amount was not disclosed. Guangwei lighting is a well-known high-tech enterprise in the LED industry in Guangdong province. It was established in July 2007. Its chairman Zhou Tanyu was once praised as the King of LED in the industry. The light that had wanted to create a large LED innovation base in south China has turned its attention to Shanxi. The above-mentioned light for lighting people said that the company is optimistic about the market resources and platform advantages of Xishan Coal and Electricity Group in Shanxi. Both sides believe that the LED market is not saturated, and there are very few LED companies in Shanxi, which has great market potential. If it develops well in the future, it will not rule out the possibility of capital increase and listing. He said. The industrial and mining lighting market is the key market that Xishan Coal and Electricity Group and Guangwei lighting want to develop. Qiao Meiying, chairman of Taiyuan Xishan Guangwei Lighting Technology Co. , Ltd. , a joint venture, introduced that Xishan Guangwei Lighting Technology Co. , Ltd. will start with the research and development and manufacturing of LED industrial and mining lighting products. the initial annual production capacity of the project is 300 thousand sets. Opportunities and Risks Xishan Coal and Electricity Group is one of the largest coking coal production bases in the country. However, due to multiple factors such as the slowdown in economic growth and the impact of imported coal, the price of coking coal has declined this year. Li Chaolin, a market observer of the China Coal Transportation and Marketing Association, said that due to the sluggish coal situation this year, Xishan Coal and Electricity Group was greatly affected, but due to the coal type of coking coal, the part that fell was profit and tax. Different from the winter of the coal industry, the LED industry has recently been popular. The state's support for the lighting industry is growing. More and more people realize that LED is energy-saving and environmentally friendly, and the state is also introducing various policies to limit the application of high-energy-consuming lamps. The above light is said by the lighting marketing department. In recent years, the industry of Xishan Coal and Electricity Group has been involved in construction, natural gas and other industries. This time, the involvement in LED lighting industry has become another exploration of its diversification. In Guo Yilun's view, the LED lighting industry is developing at a high speed this year and the market is maturing day by day. At this time, it is risky to enter the saturated industry, but it is also a rare opportunity. He said that the domestic LED market is now exported to domestic sales, and 2013 competition will be more intense. Once you are not sure, you will not be able to pay for it. Although Xishan Coal and Electricity Group has chosen a relatively stable joint venture to reduce risks and costs, the characteristics of its state-owned system may make it difficult to enter the LED market-oriented industry and greatly reduce its competitiveness. Li Chaolin even asserted that the LED industry cannot be as profitable as the production of coking coal.