LED application diversification will become the mainstream1

Ruifeng Optoelectronics announced on the evening of August 4 that the company plans to use its own funds to invest in Lighting LED ( Including EMC products, LED filaments and medium and small power LED)And full color LED. The total investment of the four major projects reached 4. 0. 3 billion, so as to solve the problem of insufficient short-term production capacity of the company and further realize the development strategy of diversified LED applications of the company. Expanding the capacity of Lighting LED should cope with the LED high-prosperity era with lighting application as the core driving force. The company plans to invest in three Lighting LED Sub-directions, namely Lighting LED- EMC products, LED filaments and medium and small power LED, with capacity designs of 240KK/month, 30KK/month and 700KK/month respectively, are expected to reach production in 2016. The three directions are basically in line with the future development trend of the current LED lighting market and have promising prospects. Comments: EMC Expands Production one step ahead, in line with the trend of the LED lighting era, the so-called EMC package, it refers to a highly integrated framework form that uses new Epoxy materials and etching technology to package Molding equipment. Epoxy film plastic materials have excellent mechanical, bonding and corrosion resistance, small curing shrinkage and thermal expansion coefficient, and good dimensional stability. The characteristics of good manufacturability and comprehensive performance make it more and more applied in the field of LED supports. EMC packaging with epoxy resin can not only realize large-scale production, reduce production cost, but also has flexible design, smaller size and easy cutting. It can also drive a very high wattage on a very small volume, which can more than double the performance of the original product, thus reducing the cost. As front-line enterprises continue to increase investment, we believe that EMC's advantages will become more and more prominent and become one of the mainstream packaging forms in the LED industry in the future. LED filament bulbs are expected to open up a vast space for home lighting. The so-called LED filament lamps refer to bulbs made of LED technology modeled after incandescent lamps. Technically, it does not use an aluminum substrate, but uses Si, glass and sapphire as the substrate, which looks more like a COB heterosexual package. the transparent substrate makes the filament look like the tungsten filament of an incandescent lamp when lit. Compared with ordinary LED bulbs, filament bulbs have many advantages. For example, the luminous angle of ordinary LED bulbs is 180 before adding other optical components, and filament bulbs can emit 360 light. The outer cover of the ordinary LED bulb is made of translucent plastic, which plays a role in dimming, while the filament bulb uses a glass cover, which has higher light transmittance, reduces light energy loss, and is more energy-saving. The luminous effect can be compared with incandescent lamps. it is also more in line with consumer habits. The lighting field is in a stage of rapid growth, and the penetration rate of LED products such as spotlights, fluorescent lamps and street lamps is at 10-Between 15. According to China's 'semiconductor lighting industry development plan', by 2015, incandescent lamps for general lighting above 60W will be completely eliminated in China, and the market penetration rate of LED functional lighting products will reach above 20. LED landscape lighting market penetration rate of more than 80. Incandescent lamp replacement, energy-saving lighting, intelligent lighting and other trends promote LED lighting in the Future 2-3 years of high prosperity. The trend of LED full-color display replacing the traditional large-screen wall is clear. Outdoor advertising applications may become blue sea in the past two years, LED display technology has gradually matured. the continuous decline in the cost of a single LED lamp bead, the continuous improvement in luminous efficiency, and the more uniform color and brightness make the LED display screen gradually seize the market in the traditional large-screen wall. replacing DLP, LCD, PDP and other display technologies has become an irreversible trend. The advantages of high definition, high brightness and brilliant colors of LED display screen have created the commercial market of outdoor advertising media and opened up a larger market space for LED applications. 2013, china led display market output value of about 30 billion RMB is LED industry of main application field one about 80 of display by, China Enterprise production and sold to. In the future, the company will continue to expand its market share in the full-color display field, and the prospects are promising. Scale effect and cost performance have become sharp tools for companies to cope with fierce competition. The company 2013 Main to lighting LED and large size LED backlight for main income source accounted for total income of 90 more than however due to lighting products market competition intense, product price is becoming more and more down the gross profit margin of the company's products continued to decline, from 16. 9 to 13. 2. Faced with this situation, Ruifeng Optoelectronics, as the leader of LED packaging, takes advantage of the scale effect brought by exceeding the quality management level of its peers and further expansion of production, which is helpful to meet the needs of major customers for the consistency of luminous performance and batch supply of LED finished products. it also helps to reduce production costs. Diversified application fields of LED products are the development direction of the company. The company has gradually established LED packaging leaders in the company's multi-business fields such as large-size backlight LED, Lighting LED, small-size backlight, automotive electronics, lighting modules, etc. by expanding production of lighting, LED display capacity, mergers and acquisitions, etc. status. At present, with the rapid development of scientific and technological products and the continuous shortening of the product cycle, the possibility of a single product to maintain the company's lasting growth is increasingly slim. Cross-border and multi-field coordinated development, taking advantage of the high growth of emerging businesses to drive the company's leap-forward development has become the mainstream choice.