Lamps and lanterns enterprises exist the problem of excess production capacity

Due to the overall market of lamps and lanterns will show modest growth in the next five years, and many manufacturers and lighting manufacturers to vertical integration, therefore manufacturing equipment investment incentives will enable the enterprise to obtain the cost advantage. In addition, many medium power encapsulation of lamps and lanterns is migrated to lighting applications, which will bring new market opportunities for Chinese companies. However, after many years of rapidly changing technology, many lighting manufacturers are trying to fewer number of components stabilize its product lines, limiting the demand of the new supplier and product type.

according to yu primus industry market research center, after a 2010 - After 2012 can produce rapid expansion, lamps and lanterns of the global manufacturing market will stabilize. Prices fell sharply, lamps and lanterns from chip is largely lower cost, improving production and expand the offset of chip size. Chinese companies began to build up our strength to cope with competition in the long term.

digestion of excess capacity still need their own efforts. Last year, some companies have begun to start the integration strategy of the enterprise. Bdo, acquisition of leishi lighting, carries on the industrial chain upstream and downstream vertical integration; Three ladies aureole electric Ann photoelectric in Taiwan, buying American lumens. Both horizontal integration and vertical integration. Buying gold for lighting, hope with the help of the latter's technical advantage, project experience, channels and customer resources, speed up the lamps and lanterns of business expansion of the plates.

the government encourages the development of lighting products, promote green building, energy-saving renovation. Government fiscal subsidies, also introduced some means to stimulate the energy saving market demand, the digestion of excess capacity. Include enacting some level of energy efficiency in the use of the national standard, improve the energy efficiency level use end, eliminating inefficient end products, encourage the use of high efficiency products. Lamps and lanterns industry has long been considered a highly profitable industry, so more and more enterprises choose cross-border development, and at that time the market of lamps and lanterns 'person' overcrowded. And the blind production enterprise, industry slowdown, rigid demand effect, the lost cause phenomenon of excess production capacity. Lamps and lanterns enterprises exist the problem of excess production capacity

know now from China lamps and lanterns industry market research report, the promotion of lamps and lanterns intensified, particularly coupon promotions to rollerblading, both large and small holiday and the anniversary celebration even none of left days will have group activities. Although these group-buying activities to some extent benefits the consumers, but also shows the weakness of the lamps and lanterns sales status quo from the side. Lamps and lanterns industry has always been to scale, the attention of the sales, and ignored the core technology of products and the sold out rate of lamps and lanterns, make the most of enterprises there is a high capacity, large inventories of lamps and lanterns. New business model has become the mainstream in the sales of lamps and lanterns

at the beginning of the lamps and lanterns industry is affected by the market, enterprises can have how much capacity of lamps and lanterns is the key to winning, the higher the capacity is representing you have higher market share. And market of lamps and lanterns after years of development, especially the rise of e-commerce has changed the consumers shopping habits for a long time. Make the new business model has become the mainstream in the sales of lamps and lanterns, but also because of the low threshold of lamps and lanterns, makes many small-business owners don't realize the change of the industry, not initiative to change the industrial and commercial mode. The final development of small and medium-sized enterprises can't discern industry direction, but large enterprises in the industry of lamps and lanterns hung out for many years, already sensitive feeling the lamps and lanterns of a new round of industrial revolution. But the great ship turned, enterprises make it big many patterns are already finalize the design, in order to maintain stable and profitable enterprise, business owners, it's hard to show a strong men of courage, the initiative to seek reform, resulting in a vicious cycle. The formation of an. Slight phenomenon of excess production capacity may increase the enterprise the competitive ability. But excess capacity gap is too large, will be dragged down step by step.