Intelligent lighting industry to enter the Chinese market since the 1990 s, consumer consciousness by the market, the market environment, product price, promotion and so on various aspects of influence, there has been no action and improvement.
应该说在华东、华南等一二级城市,这样的价格并非智能照明难以普及的主要因素。 More and more people believe that the consumer understanding of intelligent illumination is insufficient, the market at an early stage is the main reason. In addition, what makes intelligent lighting has been in a position of being cold?
影响智能照明普及的因素有:
1、国外的相关产品往往只是把智能照明作为其智能产品的子系统来运作,定位高端,造成曲高和寡的局势,这如同上世纪八九十年代的家电市场。
2、国内的智能照明产品推广力度远远不够。 Since this is a rising industry, is different from the fast moving consumer goods, the construction of the channel and the formation of consumption idea and so on are all feeling the stones across the river, so also dare not invest too much energy and resources. But with the development of economy, technology mature, some international brands such as Dynalite, to create, WIELAND, e - road BFB and so on into the Chinese market, and promote the development and growth of the industry. In the 21st century, the domestic intelligent lighting manufacturers and businesses have sprung up rapidly development, emerged as hundred lighting, Swiss francs, super, the size of dozens of companies such as haier and tsinghua tongfang, intelligent lighting into the primary stage of development.
由于市场没有成型,还没有形成大的消费市场,大部分智能照明厂家还在极力引导消费者,在渠道的建设上也一直在探索着适合这个行业的模式。 Because of the traditional lighting, electrical distributors all aspects of the reason why it is difficult to promote, not enough professional decoration company, security monitoring, the estate far from home, and so on factors make intelligent lighting market has not yet formed stable, broad channels.
但是随着网络技术及通信技术的发展,数字化家居概念的提出及发展,智能照明作为数字化家居的重要组成部分而被各个智能化厂家所重视起来,数字化家居作为人类通信、网络、建材、安防、家居等行业发展的集大成,受到社会极大的关注。 As IBM, Microsoft, Haier, Samsung, Panasonic, Siemens such as the addition of a large number of multinational companies, to further accelerate the development of the industry and the formation of the channel. In recent years, began to appear in places such as Shanghai, Beijing the professional digital integrator household, large digital home experience hall also began to appear, such as the household of Shanghai telecom building experience hall, Shanghai yongle digital life experience museum, Qingdao haier digital life experience pavilion, etc.