Interpretation of the core competitiveness positioning of the lighting market in 2011

Interpreting the positioning of the core competitiveness of the lighting market in the year. Facing the huge market opportunities and such crazy lighting market competition, the world's largest LED companies are increasing their research and development efforts, new technologies continue to make breakthroughs, and LED lighting technology is the most advanced It is accelerating. Identify and consolidate the positioning in the lighting market competition.　　 At present, the LED lighting industry has formed a three-legged industry distribution and competition pattern dominated by the three major regions of the United States, Asia and Europe. Internationally, five giants such as Nichia Chemical, Toyoda Gosei, Cree, Philips, and Osram have monopolized the excellent product market. These five companies have their own characteristics in terms of products and markets, and they have formed a complete LED industry chain. They take advantage of their superiority in new products and new technologies, and are mainly engaged in the production of high value-added products.　　The positioning of the core competitiveness of the lighting market in the year　　Traditional lighting giants introduce new LED light sources to accelerate the formation of new business models. Governments of various countries actively formulate environmental protection laws and regulations to prohibit the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan, China has risen rapidly in recent years, and its chip output and packaging output occupy the highest position. Statistics show that the market share of Taiwan's products in my country is more than% of the world, but its product grades cannot yet enter the ** echelon. As the global lighting electricity consumption is the highest% of the total annual electricity consumption, up to% of the electricity is converted into heat energy consumption, which is very uneconomical. Under the consideration of environmental protection and energy saving, LED lighting has quickly become a technology that attracts much attention. And industry. At the same time, governments of various countries are actively formulating environmental protection laws and regulations. Under the stimulation of the dual interests of the market and laws and regulations, the scale of the global LED industry is growing rapidly.　　 The benefits of LED lighting are obvious. Australia promulgated the first law banning the use of incandescent lamps in the world in 1999, and the European Union also passed regulations on the elimination of incandescent lamps each month. Therefore, the two major international traditional lighting companies, Osram and Philips*, have accelerated their deployment in the field of LED lighting in recent years. Their entry has promoted the rapid development of the LED lighting market, while also accelerating the pace of LED technology advancement. The advantages of LED lighting are self-evident. The luminous efficiency of the LED lamp is very high and the life span is very long. Its luminous efficiency can reach times of fluorescent lamps and incandescent lamps. The luminous efficiency of the incandescent lamp is very low, only% of the electric energy is converted into light energy, and% of the electric energy is turned into heat and wasted. With the rapid development of the LED industry in the lighting field, traditional lighting giants hope to make lighting products more sophisticated by introducing new light source designs. Therefore, the two fields of LED lighting and traditional lighting are gradually being merged into one, accelerating the formation of a new lighting business model, which is very conducive to the rapid promotion and use of LED lighting.　　Domestic situation　　Emerging market Russia increased by as high as .%, South American market increased by about %, Middle East market also increased by %, and Africa's growth rate was slower by only %. Among the emerging markets, only the ASEAN market did not increase in exports but declined, which was a decrease of .% over the same period last year. The current problems in the lighting industry are mainly manifested in the lack of long-term development strategy awareness, outstanding eagerness for quick success, lack of effective control of product quality, low-end export markets, and weak market competitiveness. These are the focus of assistance and supervision. It is also the difficulty and focus in the optimization and upgrading of the industrial structure. In the first half of the year, due to the positive factors of the international economic recovery, the export of Zhongshan lighting products increased significantly year-on-year. However, during the export process, the lack of effective control of product quality, the low-end export market, and the weak market competitiveness were still prominent. In response to the current problems in the lighting industry, Zhongshan Inspection and Quarantine Bureau has increased its assistance to manufacturers since the second half of the year, combined with the promotion of new classified management methods, and dispatched business backbones in a planned and targeted manner to help companies find Prescribe the right medicine to the problem and encourage enterprises to take the road of quality and brand. Since the beginning of the year, affected by the subprime mortgage crisis in the excellent markets of the United States and Europe, and the Greek credit crisis, many electric light source and lighting companies in Zhongshan are pursuing profits when exploring the Middle East, South America, and ASEAN regions that are mainly low-end products. Blindly meeting customers' low-price requirements, reducing the overall quality of exported lamps. Among them, energy-saving lamps, outdoor lamps, and LED lamps are more prominent.